10:00 a.m.-12:40 p.m.
(New York time)

About today's module

In this foundational session, we examine the industry's maturity shift from focusing narrowly on conversion or retention to driving continuous subscriber engagement. Learn about conducting customer-base audits, mastering essential KPIs, balancing print and digital strategies, and harnessing the power of personalisation to optimise customer journeys. Gain a deep understanding of how to use data-driven approaches to identify loyal and at-risk subscribers, trigger targeted engagement campaigns, and make informed decisions that lead to long-term success.

Key questions

• How can a customer-base audit transform your business strategy and help you become truly subscriber-first?
• What are the essential KPIs for assessing the health of your subscriber base, and how can you leverage them to identify areas for improvement and focus on high-impact product enhancements?
• How can you balance print and digital subscription strategies to build a durable digital subscription base without compromising the value of your content?
• What engagement strategies and data-driven models can be used to stimulate digital subscriber growth and improve retention across various platforms?
• How can machine learning models be applied to personalise specific parts of the customer lifecycle, and what lessons can be learned from real-world experiments in this domain?

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

In this deep dive, gain insights into optimising the entire subscriber journey, from the crucial first steps to long-term retention strategies. Through a series of case studies, guest experts will share their experiences in crafting engaging onboarding experiences, leveraging data-driven insights, and applying innovative techniques such as gamification and personalisation. Attendees will learn how to establish habits, drive key actions like newsletter subscriptions and app downloads, and how to engage the newsroom to help increase reader loyalty.

Key questions:

• What are the key elements of a successful onboarding experience, and how can media organisations design onboarding flows that effectively activate users and establish habits?
• How can data-driven insights and iterative testing be used to continuously optimise onboarding and drive measurable improvements in engagement and retention?
• What role can gamification, personalisation, and other innovative techniques play in creating more engaging and rewarding onboarding experiences?
• How can media organisations leverage the expertise of cross-functional teams and bridge roles, such as "360 specialists," to ensure that content not only informs but also contributes to larger business goals like increasing reader loyalty?
• What are the most effective strategies for preventing churn throughout the subscriber lifecycle, from proactive engagement campaigns to targeted "downgrade" options and "cancel/save" initiatives?

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

In our final session, we reveal holistic strategies for maximising retention through creating and scaling successful bundle offers, and implementing exclusive subscriber features, benefits, and experiences. Learn about the impact of these strategies on key metrics such as customer lifetime value, churn rates, and overall subscriber growth. The module will also explore the latest research on the potential of multi-brand bundles and innovative cancellation flows.

Key questions:

• How can media organisations create and scale successful multi-brand bundle offers, and what impact can these bundles have on subscriber acquisition, engagement, and retention?
• What does the latest research reveal about the potential of subscription-based product bundles for digital journalism, and how can media organisations leverage this knowledge to attract a broader subscriber base?
• How can media organisations identify and cater to the unique content and feature preferences of existing subscribers to drive retention, particularly in niche markets?
• What are the key elements of a successful subscriber club, and how can exclusive benefits and experiences be leveraged to reduce churn rates and enhance subscriber loyalty?
• How can media organisations tailor their retention strategies to address the specific reasons behind subscriber churn, such as news cycle fluctuations or changing subscriber needs?