Thursday, November 6
Module 1: Channels driving subscription growth
10:00 a.m.-12:30 p.m.
(New York time)
About today's module
This module dissects the modern subscriber acquisition funnel in the age of AI. We'll explore the evolving role of different channels, from the decline of social media to the rise of AI-powered search and other emerging platforms. We’ll benchmark them against the platforms in control of publishers, such as their own Web sites, apps, email, Webinars, and more. Understanding and optimising acquisition channels is crucial for filling the top of your subscription funnel with high-quality leads.
Tuesday, November 11
Module 2: Subscription offers that convert and retain
10:00 a.m.-12:30 p.m.
(New York time)
About today's module
This module centres on crafting compelling subscription offers that not only attract new subscribers but also set the stage for long-term retention. We will analyse various offer structures, from trials to long-term contracts, and discuss how to leverage AI to tailor offers to different audience segments. In a competitive landscape, compelling offers are essential for attracting and retaining subscribers.
Thursday, November 14
Module 3: Subscriber value-enhancing benefits and partnerships
10:00 a.m.-12:30 p.m.
(New York time)
About today's module
This module explores strategies for expanding the subscription value proposition beyond core news content. We will examine the integration of new product features, non-news content verticals, multimedia offerings, and we’ll discuss what strategic partnerships may be necessary for reaching segments with diverse user needs. To maximise market share and thrive in the long term, news publishers need to provide the new prospect subscribers with relevant and ongoing value.