10:00 a.m. - 10:20 a.m.
(New York time)

What INMA has learned about product and tech in 2025

The town hall kicks off with the most important product and technology insights shaping product and technology in news media in 2025. Drawing from INMA events, member case studies, and hundreds of conversations with media, product and technology executives work, this session distils key learnings including what’s working, what’s not, and what to watch for.

10:20 a.m. - 11:00 a.m.
(New York time)

Ruthless optimisation for core customers

Success of audience growth and engagement increasingly depends on serving your most valuable users exceptionally well. This session explores how leading publishers are sharpening focus, cutting distraction, and designing products around core customers to drive loyalty, yield, and long-term sustainability.

11:00 a.m. - 11:20 a.m.
(New York time)

How media companies are preparing for search zero

With traffic from search becoming less predictable, media companies are rethinking discovery, distribution, and audience development. Learn how the FT is preparing for a future where traditional search plays a smaller role—and what new strategies are emerging to protect reach, relevance, and revenue.

11:20 a.m. - 11:40 a.m.
(New York time)

Lessons from INMA's Media Tech & AI Week in San Francisco

Fresh from Silicon Valley and the San Francisco Bay Area, this session shares the most important takeaways from INMA’s Media Tech & AI Week. Expect practical lessons on AI deployment, newsroom tools, platform shifts, and the innovation priorities news leaders should be watching now and into 2026.

11:40 a.m. - 12:25 p.m.
(New York time)

AI products in action: lessons from the INMA Product & Tech advisory council

Move beyond theory into real-world AI deployment. Senior product leaders share how AI products are being built, tested, and scaled inside two major news organisations, including what’s delivering measurable value today—and where expectations still outpace reality.

12:25 p.m. - 12:30 p.m.
(New York time)

What to expect in 2026 from INMA’s Product & Tech Initiative

Closing out the Town Hall, Jodie Hopperton will draw conclusions and give a forward-looking view of INMA’s Product and tech priorities for 2026. This session outlines the agenda, emerging themes, and new programs that will guide members through the next phase of product, platform, and AI transformation.