What news publishers need to know now about how to build direct traffic audience
External content platforms
Engagement tools
Consumer habits
Building communities
Learn how to respond to and navigate AI-driven changes in the news ecosystem
With announcements from OpenAI, Google, and Apple, it is becoming clearer that their AI products are positioning themselves for closer relationships with consumers, and publishers' top-of-funnel for discovery is changing.
Knowing that publishers can no longer rely on a future where traffic comes from other platforms, what do they need to do now to move away from driving traffic to building a solid, direct audience on their owned platforms?
INMA will delve into product and platform discovery, alternatives to SEO, how to double down on engagement, and how to build reader habits through community engagement.
Speakers
Coming soon ...
Curated by
Jodie Hopperton
Lead, Product & Tech InitiativeInternational News Media Association (INMA)
Themes
SEO/GenAI optimisation
New acquisition methods that work
Maximising content and product virility
Building new content and format assets
Habit forming features
Engagement that matters
SEO/GenAI optimisation
New acquisition methods that work
Maximising content and product virility
Building new content and format assets
Habit forming features
Engagement that matters
Agenda
Thursday, February 13
Module 1: How consumers discover your products and platforms amidst technological change
As more sits within Big Tech’s walled gardens and publishers have less control over search, alerts, and summaries, where does discovery come from in the future? In this module, INMA will look at how content discovery is changing including best practices for SEO and app store optimisation, and best uses of social media, newsletters, and notifications. Plus, how can INMA help news publishers with production process and analysis?
Click here for more information on this moduleTuesday, February 18
Module 2: Methods for doubling down on engagement
As product discovery changes, one thing publishers need to do is build an audience rather than traffic. What can publishers do to delight customers with easy-to-use experiences that make content shine? From home pages to live blogs and interactive experiences, how do media companies use multimedia to deliver excellent, personalised experiences with which consumers want to engage?
Click here for more information on this module
Thursday, February 20
Module 3: Building habit, routines, and community
As publishers drive people to their sites, they need to keep them there. What can media professionals learn from the most habituated sites within and outside of news? How can publishers use non-news content such as puzzles, cooking, or sports to build habits and community experiences?
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$495 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,390, which includes one free year of INMA membership
Register
REGISTER ONLINE