Thursday, February 13
Module 1: How consumers discover your products and platforms amidst technological change
10:00 a.m.-12:30 p.m.
(New York time)
What this module will cover
As more sits within Big Tech’s walled gardens and publishers have less control over search, alerts, and summaries, where does discovery come from in the future? In this module, INMA will look at how content discovery is changing including best practices for SEO and app store optimisation, and best uses of social media, newsletters, and notifications. Plus, how can INMA help news publishers with production process and analysis?
Tuesday, February 18
Module 2: Methods for doubling down on engagement
10:00 a.m.-12:30 p.m.
(New York time)
What this module will cover
As product discovery changes, one thing publishers need to do is build an audience rather than traffic. What can publishers do to delight customers with easy-to-use experiences that make content shine? From home pages to live blogs and interactive experiences, how do media companies use multimedia to deliver excellent, personalised experiences with which consumers want to engage?
Thursday, February 20
Module 3: Building habit, routines, and community
10:00 a.m.-12:30 p.m.
(New York time)
As publishers drive people to their sites, they need to keep them there. What can media professionals learn from the most habituated sites within and outside of news? How can publishers use non-news content such as puzzles, cooking, or sports to build habits and community experiences?