8:00 a.m.-9:00 a.m.

Welcome and badge pick up

9:00 a.m.

Welcome and introductions

Meet the moderators that will guide you through the two day conference.

Robert Whitehead

Disruptionist, INMA

Nicky Purcell

Executive Leader

9:15 a.m.

What’s changed in the last year, and what will we see next year

In this opening session we will get a sense check on the size and impact of AI to date and what we can expect in the near future. This session will give us the overview we need to set the scene for the two day conference.

Karen Silverman

Co-founder and CEO, Cantellus Group

9:50 a.m.

What we can learn from JP Morgan

10:20 a.m.

coffee break

10:50 a.m.

How consumer behaviour is changing with AI

We talk about the environment of AI but how are consumers actually using it? What is the adoption rate? We’ll look at key metrics such as chat usage and referral traffic as well as some unexpected findings.

11:25 a.m.

The Future of Search: How New Entrants Are Challenging the Status Quo

As AI-powered search tools emerge some startups are rethinking how users discover and interact with information. With a focus on personalization, conversational interfaces, and ad-free experiences, these disruptors are reshaping search beyond traditional engines. What does this mean for news publishers and digital media strategies? This session will explore how these new players are positioning themselves, their potential impact on referral traffic, and what media companies can do to adapt.

Angela Hoover

Co-founder and CEO, Andi Search

12:25 p.m.

Lunch

1:30 p.m.

Discovery Upheaval: The Shifting Role of Newsletters

Not all emails are created equal anymore. As inbox algorithms evolve and platforms tighten controls on deliverability and engagement, newsletters are facing new challenges—and opportunities. From shifting open rates to AI-driven curation, how can publishers ensure their newsletters remain a powerful tool for audience connection and discovery? This session will explore the latest trends shaping the newsletter landscape and strategies for standing out in an increasingly complex inbox.

2:15 p.m.

coffee and networking

2:45 p.m.

Straight from the Horse’s Mouth: The Future of AI and Search

As AI-driven search and discovery continue to evolve, major players are shaping the landscape in real-time. In this session, hear directly from the companies at the forefront of innovation as they share their vision, challenges, and what’s next for AI-powered search. Moderators will set the scene with key insights from industry learnings before diving into a series of in-depth interviews with leading voices driving change. Expect candid discussions on technology, trust, and the implications for news publishers.

5:00 p.m.

Closing thoughts

Jodie Hopperton

Product & Tech Initiative Lead

5:15 p.m.-7:00 p.m.

Cocktails and canapes on the roof

8:30 a.m.

Welcome back

8:45 a.m.

Keynote: Rethinking news in an AI world — The Washington Post’s place in the ecosystem

With AI reshaping the digital landscape, where does a legacy news brand fit alongside Big Tech? As The Washington Post embraces an AI-first future, CTO Vineet Khosla, who brings deep experience from both media and Silicon Valley, will share his perspective on how publishers must position themselves in an ecosystem dominated by tech giants. From competing with and collaborating with AI-driven platforms to ensuring journalism remains essential in an algorithmic world, this keynote will explore the strategic choices that will define the next era of news.

Vineet Khosla

CTO, The Washington Post

9:15 a.m.

Data as the Fuel for AI: Are You Ready?

AI is only as powerful as the data it’s built on. But is the news industry truly prepared to leverage data at scale? From infrastructure to strategy, this session will explore what it takes to turn data into an AI advantage—featuring insights from leading data platforms and real-world publisher case studies.

9:45 a.m.

The AI Shift: From Text to Voice, Video, and Beyond

AI is accelerating the evolution of content formats, moving beyond text to voice, video, and multimodal experiences. What does this mean for audience engagement, journalism, and the future of storytelling? This session will explore how AI is reshaping content creation and distribution—and what media companies need to do to keep up.

Adam Mosam

Founder, Channel1.ai

10:15 a.m.

coffee

10:45 a.m.

Agentic AI in News: The Next Frontier

Agentic AI—AI systems that can operate autonomously—has the potential to transform news production, personalization, and workflow automation. But what are the real use cases, and how can publishers harness this technology responsibly? This session will dive into practical applications, early experiments, and the opportunities and risks ahead.

11:15 a.m.

Org structure of the future: New Skills, New Roles, and What’s at Risk

AI isn’t just changing how news is produced—it’s redefining roles, skill sets, and job structures across the entire organisation. What positions are emerging? Which ones are under threat? And which skill sets should we be building up? This session will examine the evolving talent landscape and how organizations can future-proof their teams for the AI era.

Katharina Neubert

Strategy and AI, Holtzbrinck

11:45 a.m.

Cybersecurity in the Age of AI: Risks, Governance, and Realities

With AI comes new cybersecurity vulnerabilities. This session will demonstrate just how easily things can go wrong—from deepfake manipulation to phishing attacks—and offer a roadmap for risk mitigation, governance, and crisis management from those who have been through it.

Will Allen

VP Product, Cloudflare

12:15 -1:15 p.m.

Lunch

1:15 p.m.

Tech Benchmark Survey Findings: Where Does the Industry Stand?

Unveiling the latest results from INMA’s technology benchmark survey, this session will provide key insights into how news organizations are adopting and integrating AI, automation, and emerging technologies.

1:45 p.m.

AI Mistakes to Avoid: Lessons from the Frontlines

As well as learning what we should be doing with AI, it’s just as critical to learn what not to do. This session gathers real-world case studies from around the globe, highlighting AI missteps, unintended consequences, and lessons news organizations can use to sidestep common pitfalls.

2:15 p.m.

The Value of Content: What’s It Worth in an AI-Powered World?

As AI-driven platforms increasingly repurpose, remix, and surface news content, how do publishers ensure they are recognized and compensated? This session brings together industry leaders to explore the shifting economics of content value, with perspectives from those on the frontlines of AI, search, and content monetization.

Ahmed Malik

Co-founder and CEO, Scalepost

Annelies Jansen

Chief Strategy Officer, Prorata

Traci Mabrey

general manager of Factiva at Dow Jones

3:15 p.m.

coffee

3:45 p.m.

AI as a Global Issue: Regulation, Manipulation, and the Road Ahead

From regulatory battles to election integrity, AI’s global impact extends far beyond newsrooms. This session tackles the most pressing global AI challenges—from algorithmic manipulation to governance—examining what’s at stake for media, democracy, and public trust.

4:15 p.m.

Doing More with Less: AI’s Role in Newsroom Efficiency

With shrinking resources and growing demands, news organizations are turning to AI to streamline workflows, enhance productivity, and optimize operations. This session will explore how AI tools are reshaping business efficiencies, from content creation to ad targeting to audience engagement.

Jeff Moriarty

Chief Product officer, Nexstar Digital

Josh Brandeau

Co-founder and CEO, Nota

4:45 p.m.

Conference conclusions and wrap up

Jodie Hopperton closes the day with reflections, key insights, and a look at what’s next in AI and news media.