The inaugural Media Tech & AI Conference in San Francisco is the news industry’s first-ever attempt to bring all the major tech and AI players together on one stage to navigate the fast-emerging world of LLMs, content rights management, content discoverability, and more. The conference will take place on a stage, yet the side conversations with the AI players will be crucial to the event’s success.
2025 marks INMA’s seventh Silicon Valley Study Tour, with the association leading private visits to 100+ companies in Silicon Valley and the San Francisco Bay Area since 2014. INMA Silicon Valley Study Tours are unlike any in the news industry thanks to their moderator-driven insights, exclusive visits that only INMA can deliver, and community built up among tour alumni.
San Francisco is a vibrant city with diverse attractions and activities for all interests. Here’s a guide to things to do:
Iconic landmarks
Scenic spots
Cultural experiences
Museums
Unique neighborhoods
Outdoor activities
Culinary adventures
Day trips
How media organisations can utilize technology and develop standout products, creating offerings that delight customers and enhance business growth, is the focus of INMA’s Product & Tech Initiative. Given the changes to consumer behaviour fueled by AI, INMA in 2025 will focus this initiative on how to evaluate and adapt multi-modal products, across multi-channel platforms, and the relationships they need to do this. In navigating the AI players, we will look at permission, attribution, and monetisation.
The initiative is led by INMA’s Jodie Hopperton, a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.
The INMA community consists of nearly 22,000 members at 1,000+ news media companies in 90+ countries, representing tens of thousands of news brands.
INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, product & tech, newsroom transformation, generative AI, and the emerging relationship with Big Tech platforms.
INMA’s mission is to inspire news media companies to embrace business practices that sustain impactful journalism: