Join us in Dublin for the most actionable, interactive newsroom event in the news media industry. We’ll tackle challenges. We’ll provide practical insights. And you’ll walk away from this 1.5-day Newsroom Transformation Hub with ideas you can immediately put into practice in your own newsrooms.
The INMA Newsroom Transformation Hub is not a traditional conference. It’s a hands-on, high-energy newsroom transformation experience that puts real-world problem-solving at its core. The Hub will capture the speed, energy, and decision-making of a modern newsroom.
This event is comprised of five modules designed to accelerate progress in newsrooms of any size:
Let’s talk about newsroom transformation in 2025 and where we need to focus our attention. We’ll touch on what successful brands are doing to stay ahead and provide an action-packed look at what we’ll be working on together in the Newsroom Transformation Hub.
Stay tuned for details on our opening keynote speaker
We say often that newsroom transformation is more evolution – with no fixed end point – and that applies to the way your newsroom is structured and its key pillars. For 2025, that means focusing resources on personalisation and liquid content, on bridge roles that better align your newsroom with other functions of the business and on the work of audience teams to attract new audiences and engender existing ones. This module will feature a series of case studies involving media companies that have continued to reinvent their newsrooms.
We’ll talk about your real-world challenges and work through solutions live with your peers. This is an opportunity to get vulnerable about the obstacles you face as a news leader and to get advice and recommendations from others in the industry. We’ll operate under Chatham House rules, so get ready to get honest and to lend your expertise to others.
Experts say the biggest GenAI disruption this year won’t be in our journalism –– it will be in the bureaucratic, process-heavy workflows that slow journalists down. AI can already solve for such inefficiencies as: manual, outdated workflows that require reporters to copy-paste the same content across multiple systems, low-value work like formatting headlines for social media and laborious data pulling to try to gain audience insights. In this module, we’ll home in on case studies of media companies gaining back time and resources by using AI effectively and what you can learn from them.
It’s imperative that we have the right products, formats and data insights to ensure we better understand and serve our audiences. This module is all about what we can learn from leaders in the field on newsletters, audio, video and more. You’ll walk away from this with practical tools to immediately take back to your newsrooms.
We’ll spend the end of the day sharing what we learned, surfacing tangible takeaways, and setting up the final day of the program.
Roll up your sleeves for this hands-on workshop to talk about practical applications of newsroom analytics, aligning editorial decisions with audience insights, and how to leverage data insights to guide newsroom decisions. We’ll talk about quality metrics, KPIs, newsroom data-fluency and more as we get under the hood on data.
Creators have a growing place in a multimedia landscape, where just 6% of Americans received their news from print publications in 2024, according to Pew Research. The number of U.S. adults actively searching for news declined last year, while 1 in 5 of those surveyed routinely turned to influencers for news. It’s time we learn the content creator playbook and look for ways to partner with these individuals who are amassing loyal audiences.
We’ll also discuss key takeaways from each major session and the most impactful discussions and insights from the event. We’ll wrap up this dynamic event with your real-world applications for the ideas you’ve prioritized.
