The 51st INMA European News Media Conference gathers media executives from across the continent for a passionate and creative look at the changing revenue and brand dynamics impacting the business of news.

Known as the European news industry’s most hands-on, practical event, the conference features speakers exclusive to INMA and spotlights fresh faces and stories from news media companies throughout Europe.

This year, there will be a special emphasis on how tech innovation and media can work together.

We cover a broad range of best practices in a short period of time – featuring our famous “7x7” case study format in which INMA members present tried-and-tested case studies (many of whom have won prizes in the annual Global Media Awards).

Keynote sessions will spotlight:

• What to do next with content discovery: From search engines to answer engines
• Balancing advertising and commerce in a subscription model
• Where GenAI goes next for news media
• How to evaluate and integrate tech for quick wins
• The state of news media and where you fit

Rapid-fire 7x7 sessions in 2025 will focus on:

• Media brand-building that works
• Products that resonate: apps, Web sites, and newsletters
• How to build trust with audiences
• GenAI stand-out cases

Parallel sessions in Dublin will zoom in on:

• Advertising and commerce best practices
• Converting young adult audiences
• Print automation