10:00 a.m. - 10:05 a.m.
(New York time)

Welcome and introductions

10:05 a.m. - 10:30 a.m.
(New York time)

What INMA has learned about GenAI in 2025

Across interviews and Ask Me Anything sessions with members worldwide, INMA has done a deep dive in the news industry on the best practices of generative AI at news media companies. In newsrooms, advertising and marketing, and operations, workflows have been impacted by gains in efficiency and productivity and new products have harnessed untapped revenue streams. In this opening session, INMA’s GenAI Initiative Lead will distill key learnings from the year.

10:30 a.m. - 11:00 a.m.
(New York time)

AI-driven value creation in digital news media

AI is deeply embedded in every aspect of HT Media's operations, from content creation to business decisions, and from ideation and content augmentation to monetization and engagement. Discover how one of India’s largest publishers is using AI across the value chain – and seeing strong results.

11:00 a.m. - 11:30 a.m.
(New York time)

Future-proofing your newsroom in the AI era

From optimizing newsroom workflows to advancing practices like AI-powered gender representation reporting, learn about the opportunities and pitfalls of GenAI at Der Spiegel, one of Germany’s leading news publishers. We will gather insights on keeping creativity and trust at the center of digital innovation, and on a future shaped by thoughtful human-machine collaboration.

11:30 a.m. - 12:00 p.m.
(New York time)

GenAI in practice at Gannett

How does one of the largest news businesses in the United States approach AI adoption and scaling? We highlight practical AI applications and hear insights on balancing AI efficiency with human editorial oversight, ensuring journalistic integrity while navigating the future of media with responsible AI adoption and operational best practices. Join us for a compelling look at Gannett’s vision for AI as a powerful collaborator in storytelling and audience connection.

12:00 p.m. - 12:15 p.m.
(New York time)

Conclusion

As we wrap up the GenAI Initiative, we highlight key trends and takeaways from our speakers and look at what the future holds for the news industry.