With announcements from OpenAI, Google, and Apple, it is becoming clearer that their AI products are positioning themselves for closer relationships with consumers, and publishers' top-of-funnel for discovery is changing.
Knowing that publishers can no longer rely on a future where traffic comes from other platforms, what do they need to do now to move away from driving traffic to building a solid direct audience on their owned platforms?
INMA will delve into product and platform discovery, alternatives to SEO, how to double down on engagement, and how to build reader habits through community engagement.
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SEO/GenAI optimisation
New acquisition methods that work
Maximising content and product virility
Building new content and format assets
Habit forming features
Engagement that matters
As more sits within Big Tech’s walled gardens and publishers have less control over search, alerts, and summaries, where does discovery come from outside of traditional search? In this module, we will look at how content discovery is changing, including best practices, app store optimisation, and best uses of social media, newsletters, and notifications. Plus, how AI can help us with production processes and analysis.
Click here for more information on this moduleThe best thing we can do for engagement is to be part of consumers' daily lives. What are the products, technologies, and tried-and-tested tactics we can employ to keep people coming back, serving value, and being an essential part of their routine?
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As we drive people to our sites, we need to keep them there. What can we learn from the most habituated sites within and outside of news? How can we use non-news content such as puzzles, cooking, or sports to build habit and community experiences?
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Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.