8:00 a.m.-7:00 p.m.
Day 1 of the Bengaluru Study Tour
Our study tour will offer us a front row seat to Bangalore’s news and non-news companies excelling in content, audience, commerce, and product.
Our study tour will offer us a front row seat to Bangalore’s news and non-news companies excelling in content, audience, commerce, and product.
Over breakfast, join study tour participants for a briefing and introduction to the vibrant Bangalore tech, media, and innovation scene.
In this briefing by INMA, learn why Bengaluru is considered India’s innovation and start up hub. Learn about the study tour stops — with a peek into diverse digital models, tech-driven approaches, emphasise on content.
Founded in 2014, Pratilipi started with an online literature product, which now constitutes 90% of its user base. They have since expanded into comics, audio, and podcasts, and have taken over a publishing house and a podcasting studio. The company also licenses their stories to other ecosystem partners, with several TV and OTT shows in development. It caters to the vision of making content like language, money, or device accessible without barriers. Gain a front-row seat to insights on Pratilipi's strategy for acquiring and building platforms to share stories in various formats, languages, and geographies. They will also share their approach to monetisation which includes various layers and formats for subscription and payment, across mediums. Understand how Pratilipi arrives at product selection using predictive analysis, content selection, and content delivery formats, along with the use of Gen AI to build and boost revenue.
Dashtoon, a two-year-old company, offers insights into how AI will reshape news delivery and its application. At this stop, learn about how Dashtoon uses AI for comic generation as well as the benefit and scalability of Dashtoon Studio, an AI lead tool available on the Web. Dive into newer delivery formats, building engagement, speed of production, and bearing on monetisation.
From a purely business and employment-focused online professional platform, news curation has emerged as one of the focus areas for LinkedIn. Learn how LinkedIn approaches LinkedIn News ensuring that it reaches the right people at the right time. Gain insights into how the LinkedIn team deploys gen AI and tech for personalisation, better audience engagement, user journeys and monetisation.
VerSe Innovation is a content technology platform company and India's first tech unicorn focused on local languages. Since its inception, VerSe has risen to the challenge of serving the unmet content needs of millions of consumers using technology. Today, VerSe Innovation’s proprietary technology platform powers 350 million+ users to consume content in their local language on Dailyhunt. Its technology also powers India’s most engaging short-video app, Josh. Explore how VerSe Innovation leverages AI/ML, emerging technologies, and data insights to enhance audience engagement by delivering personalised content in their preferred language. Gain insights into maintaining a focus on content discovery and delivery through a robust technological framework, strategies for short-form video creation, and innovative monetisation approaches.
Oneindia is a multi-lingual news platform delivering news to millions of users in 10 languages, including Tamil, Malayalam, Kannada, Telugu, Bengali, Gujarati, Odia, Marathi, and Punjabi. Oneindia is a pioneer in providing content in text, video, image, and podcast formats. It delivers content across 10 categories, including breaking news, entertainment, sports, automotive, technology, lifestyle, travel, personal finance, education, and viral trends. Oneindia has begun its international journey with the launch of OneArabia, catering to the MENA region with content in Arabic and English. Take a closer look at Oneindia’s growth and revenue strategies, along with the challenges and milestones.
The second day of the study tour takes us around Bangalore’s start-ups and leading AI and tech companies offering learnings and insights to news media companies.
Over breakfast, join study tour participants for a briefing and introduction to the vibrant Bangalore tech, media, and innovation scene.
CRED, No. 769 and 770, 100 Feet Road, 12th Main, HAL 2nd Stage, Indiranagar, Bengaluru
CRED is the most rewarding payments platform for the affluent. The session will introduce CRED, its business model, how it understands the audience and develops products to engage and monetize them.
#259, 6th Cross Rd, 2nd Main Indiranagar, 1st Stage Bengaluru
YourStory Media is India's leading online media venture for entrepreneurs and startups, with more than 1,200,000 stories of entrepreneurs and a reach of over 10 million engaged monthly readers accessing stories in 12 Indian languages. Learn how YourStory has built the paid content business, its approach to audiences and content vis-à-vis creation of a niche in the segment. Dive into its overall monetisation strategy, including revenue diversification contributing to a sustainable business model.
63, 8th Floor, St Mark's Rd, Shanthala Nagar, Sampangi Rama Nagar, Bengaluru
Set up in Bengaluru in 2020, the Condé Nast Technology Lab houses engineering, product, design, commerce and data functions, and facilities — with cross-functional disciplines and global outputs. At this stop, learn about how Condé Nast has built commerce in product units that each brand can choose to use or not. These can be editorial sections, swipeable images, look books, and more — leading to growing engagement and driving revenue. The second area of focus will be how to create a multi brand presence — from print to digital — involving creating, designing, and launching scalable technology across brands, diverse markets, and languages, with the goal of delivering brand ROI. Dive into steps taken to prioritise a digital footprint and user experience from a product point of view.
Ground Floor, 686, 16th Main, 4th T Block East, Pattabhirama Nagar, Jayanagar, Bengaluru
Pickyourtrail, started in 2014, is India’s biggest online D-I-Y holiday booking platform that empowers users to curate customised holidays. At this stop, learn about how pickyourtrail approaches product; audience journeys, engagement - personalisation and monetisation along the way sharing insights on the deployment of data, gen AI and tech.