What India’s technology and start-up hub tells news publishers about content, commerce, AI, and audiences
AI & tech
Content + product
Commerce
Audiences
Why Bengaluru is so vital to the future of news publishers
Why Bengaluru? Beyond being India's tech hub, Bengaluru is one of the world's top start-up ecosystems offering many learnings for the news media. The city offers an entrepreneurial ecosystem and infrastructure, enabling an innovation mindset for established players and startups in the space of content, fintech, e-commerce, AI solution providers along with being home to the R&D arms of many big technology companies. Over the course of two days INMA will delve into best practices in diverse business models, application of AI and new technologies, content, audience – acquisition, engagement and retention, surfacing lessons that can be applied to the news media industry.
Speakers
Coming soon ...
Study Tour curator
Madhavi Sekhri heads INMA's South Asia Division and leads strategy and special projects for APAC. Prior to joining INMA she has worked with leading news media houses in India heading brand and marketing functions. She is based out of New Delhi.
Objectives
The INMA Bengaluru Study Tour is organised around these key themes and activities:
The latest and best use cases in emerging technology and generative AI across industries and where it fits in news media
Learn how to build scale, regional outreach in videos and how AI enables reach to increase the ROI for video to personalisation
Leveraging third-party platforms for business advantages to build scale; understand translations; and strategy to get data together
Strategy to creating content and products that resonate with and engage audiences
Dive into how AI is used across industries and integrated into business models with learnings for the news media
Gain insights into strategies for subscription management - from widening the funnel, personalisation, churn management to retention
Learn about customer journeys from acquisition, engagement, retention techniques from fintech and ecommerce players
Conversations to network, discuss observations, and share ideas
Register
REGISTER ONLINE
Questions? Contact INMA
Madhavi Sekhri
Head - South Asia Division Strategy and Special Projects
Lead - Asia Pacific
Delhi, India