AFRICA SUMMITS AT A GLANCE
Newsroom Transformation | Media Revenue | Audience Development | Product & Tech
News media on the continent continues to experience hostility from the political class in various countries and economic pressures from a contracting operating environment occasioned by high national debt levels. This pressure is against a backdrop of improved Internet connectivity in the region and quickly evolving news consumption habits that have seen Africa come to a crossroads for newsroom transformation.
In this Africa Newsroom Transformation Summit, INMA aims to merge the evolution of digital with the on-the-ground realities of news events and issues that are important to audiences. We'll uncover the insights, tools, structures, and processes that empower news media to gain trust and influence in Africa.
INMA will tell this story through the lens of Africa case studies — user needs, relevant content, reaching younger audiences where they live, and video and audio — and tie these back to global trends in newsroom transformation.
How news media organisations are adapting to meet the needs of an evolving audience
Increased use and leveraging of digital platforms to surface stories and engage users
Resource management in the newsroom in response to the changing media landscape
Reorganising workflows and refreshing the roles of team members
Investing in new technology and changing how news is gathered, produced, distributed, and consumed