AFRICA SUMMITS AT A GLANCE
Newsroom Transformation | Media Revenue | Audience Development | Product & Tech


How Africa’s emerging digital newsrooms are transforming into audience-first with a focus on user needs, relevant content, reaching younger audiences where they live, and video and audio


User needs and relevance

Younger audiences

Video and audio

Newsroom transformation acceleration meets Africa’s realities

News media on the continent continues to experience hostility from the political class in various countries and economic pressures from a contracting operating environment occasioned by high national debt levels. This pressure is against a backdrop of improved Internet connectivity in the region and quickly evolving news consumption habits that have seen Africa come to a crossroads for newsroom transformation.

In this Africa Newsroom Transformation Summit, INMA aims to merge the evolution of digital with the on-the-ground realities of news events and issues that are important to audiences. We'll uncover the insights, tools, structures, and processes that empower news media to gain trust and influence in Africa.

INMA will tell this story through the lens of Africa case studies — user needs, relevant content, reaching younger audiences where they live, and video and audio — and tie these back to global trends in newsroom transformation.

Speakers


Joe Ageyo

Joe Ageyo

Editor-in-Chief
Nation Media Group
Kenya

Kanyinsola Aroyewun

Kanyinsola Aroyewun

Director of Media and Content Growth
Pulse Africa
Nigeria

Zubeidah Kananu

Zubeidah Kananu

Summit Moderator, Broadcast Journalist, and President
Kenya Editors Guild
Kenya

Amos Manyanetso

Amos Manyanetso

Editor
Daily Sun
South Africa

Athuman Mtulya

Athuman Mtulya

Senior News Editor
BBC News Swahili
Tanzania

Alfred Ntonga

Alfred Ntonga

Deputy CEO
Nation Publishers Limited (NPL)
Malawi



Key themes

How news media organisations are adapting to meet the needs of an evolving audience

Increased use and leveraging of digital platforms to surface stories and engage users

Resource management in the newsroom in response to the changing media landscape

Reorganising workflows and refreshing the roles of team members

Investing in new technology and changing how news is gathered, produced, distributed, and consumed



Questions? Contact us

Doreen Mbaya

Africa Manager, INMA
Nairobi, Kenya
Tel.:+ 254721541025

E-Mail me