The Elevate Africa Initiative is a package of INMA benefits designed to elevate news media professionals in Africa through regional training, empowering young professionals via mentoring, and identifying the next generation of media leaders.

In 2025, the Elevate Africa Initiative will:

• Educate through 4 topical summits: Conduct four virtual summits focused on newsroom transformation, revenue, audience development, and product & tech.
• Elevate young professionals: The Africa Elevate Scholarship will focus on professional mentorship, navigating the corridors of power, understanding the business of media, digital transformation, and what to know now about AI.
• Spotlight emerging leaders: The Africa Emerging Leaders programme will identify up-and-coming media leaders below senior management ranks.

For complete information on the Elevate Africa Initiative, click here.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The INMA community consists of 22,000+ members at 1,000+ news media companies in 90+ countries, representing tens of thousands of news brands.

What we do

INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, product & tech, newsroom transformation, generative AI, and the evolving relationship with Big Tech platforms.

Mission

INMA’s mission is to inspire news media companies to embrace business practices that sustain impactful journalism:

To build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.

To distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.

To identify and recognise excellence in vital areas such as subscriptions, data, product, advertising, newsrooms, and the business of journalism.