13:30-16:00
(Cape Town time)

Preview of today’s Summit: How smart media companies are engaging and developing Africa’s young consumers in the digital spaces in which they thrive is the focus of this Summit.

13:30-13:40
(Cape Town time)

Welcome, overview, setting the scene

13:40-14:00
(Cape Town time)

Keynote: Trends in young adult media consumption

14:00-14:20
(Cape Town time)

Case study: Connecting with on-the-go Generation Next with text, video, and audio

14:20-15:00
(Cape Town time)

Case study: Social media engagement techniques that are paying off

15:00-15:20
(Cape Town time)

Case study: WhatsApp engagement best practices that work

15:20-15:40
(Cape Town time)

Case study: What’s up and down on desktop, mobile, and tablets

15:40-16:00
(Cape Town time)

Wrap-up and overtime