10:00 a.m. - 10:30 a.m.
(New York time)

The state of advertising: What we’ve learned in 2025

In this opening session, we’ll distill the key learnings from the first seven months of INMA's Advertising Initiative and explore a deep dive into how publishers around the world are exploring and succeeding in revenue and channel diversification.

10:30 a.m. - 10:55 a.m.
(New York time)

How Globe Content Studio creates podcasts that appeal to both audience and advertiser

Podcasts are undeniably a growing storytelling medium, with endless creative opportunities. But how do you create something that is both appealing to your audience and a pull for advertisers? In this session, Kiran will walk through how Globe Content Studio approaches podcasts to balance award-winning audio storytelling with advertiser interest and demands.

10:55 a.m. - 11:20 a.m.
(New York time)

A glimpse into the future: When predictive insights turn viral signals into growth

Built on VK Media’s award-winning expertise in digital growth across advertising and subscriptions – including an innovative predictive analytics project that transforms viral traffic into sustainable ad and paywall revenue.

11:20 a.m. - 11:45 a.m.
(New York time)

Programmatic advertising: Do's, don’t's and how to optimise your stack

This session explores the world of programmatic — what’s working, what’s not, where energies should be directed and how others are structuring their programmatic operations.

11:45 a.m. - 12:15 p.m.
(New York time)

What's next for AI in advertising and INMA's Advertising Initiative

We’ll wrap up today's town hall with a deep dive into the present and future of AI in advertising — and how publishers, brands, agencies and adtech are exploring and evolving. We’ll then look at initiative priorities in 2026 — and how you and your teams can get involved.