From the post-traffic era to the acceleration of AI to the continuing evolution of the programmatic ecosystem, 2025 brought a wide array of challenges to news media advertising, and 2026 will be no different. There’s no doubt we’ll see continuing acceleration and convergence of these major trendlines, and news media advertising professionals will need to navigate accordingly.

Join the INMA Advertising Town Hall as we review the major 2025 moments for news media advertising — and the INMA Advertising Initiative — review 3 case studies from publisher advertising experts on custom audio, predictive insights and the programmatic ecosystem, and preview 2026 and associated INMA Advertising activities.

In addition, INMA Advertising Lead Gabriel Dorosz will go deep on two topics:

• Revenue diversification in the post-traffic era
• AI and advertising: where we are and where we’re headed