INMA's London Study Tours will take members behind the scenes of 24 of the world's leading media, technology, and advertising companies. Owing to strong demand, INMA is offering three separate Study Tours: Legacy Media, Digital Media, and Advertising.
Legacy Media Reinvention Tour
How traditional print media companies are reinventing themselves for the digital age is the focus of this study tour. Learn from the biggest brands in newspaper and magazine media.
Digital Media Innovation Tour
How digital pure-plays and broadcasters are engaging with audiences, investing in innovation, and monetising is the focus of this study tour.
Advertising Study Tour
Learn from the masters the very latest in advertising trends: big agencies, opportunities for media companies in the bigger advertising universe, and partnerships that create new value.
About the study tours
In 60- to 90-minute visits to host companies, the INMA study tours will:
• Identify best practices for building and monetising audiences.
• Learn how publishers are coping in the post-cookie ad ecosystem.
• See how AI is changing the way content is created and delivered.
Because the number of individuals on each Study Tour is strictly limited, member choices will be honoured on a first-come, first-served basis.
Beyond the rich and actionable information gained at each Study Tour stop, a major dividend is that members from around the world get to interact for two days with peers they otherwise would not have the opportunity to meet. Many warm friendships and valuable business alliances have been formed on the bus on INMA Study Tours.
The number of spaces on each tour is limited. Please reserve early.