Big Brands Reinvention Study Tour

Join INMA at the scenic News UK offices for your registration credentials and a welcome team, while also taking an early morning tour of News UK studios.

Location:
Morning attendee arrival: News UK
1 London Bridge Street, London SE1 9GF, 17th Floor

After meeting with colleagues, and a welcome from INMA, you’ll be briefed on the current British news media landscape — key challenges and opportunities — the perfect overview before your study tour.

News UK is a leading media organisation, recognised for its diverse portfolio of influential publications and digital platforms. News UK encompasses well-known brands such as The Times, The Sunday Times, and The Sun. We’ll have deeper insights into the transformation inside the different brands ranging from newsroom transformation, to working with AI and data, to audio. This will be a multi-faceted visit, full of ideas and rounded by visits to the newsroom and audio studios.

“None of the above”: Challenging apathy in election campaign coverage
The threat of voter apathy is increasingly seen as a major factor in the upcoming UK election. News UK brands reach around 40 million people in the UK every month. How are they keeping those audiences engaged with politics? Political journalists from all News UK brands will join this panel.

The Sun shines in the USA: International expansion and Sun.com
Hear an update on how News UK's Sun is expanding in the United States and what the results to date mean.

Times Radio: Bringing Times journalism to life
In this session, learn about Times Radio mission for audio, including podcasts, how they are converting print exclusives to audio, making journalists into broadcasters, and creating content that travels.

Fireside chat: A conversation about News UK
In this exclusive conversation with chief operating officer of the News UK, learn more about the strategic direction of one the United Kingdom's leading news media company.

Our bus ride from News UK to Bauer Media offers a scenic journey through various iconic and beautiful spots in London.

Bauer is a media powerhouse, telling stories that resonate across print, digital and audio. As Europe’s leading magazine publisher and digital commercial radio broadcaster, its diverse portfolio reflects the pulse of culture. Join us in exploring how Bauer Media is transforming itself and forging new connections with audiences globally. In this visit, we will learn about Bauer’s editorial transformation programme, Imagine, which is giving print a new lease on life via workflow and process innovation. We also will learn how its burgeoning audio business is leveraging technology to reach new audiences on multiple channels. We’ll have a deep dive into the “how to” and a visit to Bauer UK’s all-new, state-of-the-art studios.

Location:
The Lantern
75 Hampstead Road, London, NW1 2PL

A journey into the heart of one of Britain's most influential media conglomerates, DMGT (Daily Mail and General Trust). We’ll delve into the captivating world of dmg media, home to renowned brands like the Daily Mail, The Mail on Sunday, MailOnline, Mail+ and Harmsworth Media’s the i and New Scientist. We'll explore the diverse subscription and advertising models across these brands, engaging in deep conversations about data in the newsroom. Explore how DMGT delivers engaging, insightful news to over 10.1 million UK readers daily and reaches a staggering 190 million unique browsers globally each month.

Location:
Northcliffe House
2 Derry Street, London, W8 5TT

The Privacy Sandbox is an ecosystem-wide initiative to ensure an open and thriving web, by improving user privacy and giving publishers the tools they need to succeed online. Over the past four years, we’ve collaborated with the web ecosystem to develop new, privacy-preserving technologies that don't rely on cross-site tracking identifiers or covert techniques like fingerprinting. Join the Privacy Sandbox team who will dive into their mission, strategy and technologies; and how you can actively prepare now for the end of third-party cookies in Chrome in 2024.

Location:
Google London - Central Saint Giles
1-13 St Giles High Street, London WC2H 8AG

Let's wrap up the day with a delightful fusion of traditional teatime and expertly crafted cocktails. Cheers to a day well spent.

Join INMA at The Guardian offices for the start of Day 2 of the big brands reinvention study tour.

Location:
Morning attendee arrival: The Guardian
Kings Place, 90 York Way, London N1 9GU

Renowned for its fearless investigative reporting, The Guardian tackles pressing issues with depth and integrity, setting itself apart as a beacon of truth in a sea of misinformation. Through its digital innovation and global reach, The Guardian continues to redefine the standards of quality journalism, inspiring trust and driving meaningful change in societies around the world. We’ll have an insightful session at The Guardian headquarters where we'll delve into the future of journalism and media. We'll discuss innovative models for sustaining journalism, such as memberships and subscriptions, as well as strategies for diversifying revenue streams and expanding internationally. Discover how leading news brands leverage AI and data to enhance storytelling and personalise content in the digital age. Additionally, we'll explore the creation of new and engaging products, including audio shows and videos, to captivate audiences worldwide.

Models for journalism: Membership, subscriptions, diversifying revenues, internationalisation
The Guardian’s bold moves to sustain great journalism centers on a membership model and the expansion of the brand in the United States, Australia, and elsewhere. Learn how these revenue diversification moves are going.

AI and data strategies: How are news media big brands working with AI and data, search in the AI Era, and personalization
The Guardian has been a data leader for many years and has moved into the generative AI space and personalisation with similar agility. Learn the latest on AI and data and where personalisation fits into priorities.

Creating new products: Audio & podcast, video
The Guardian has extended its brand through the clever use of audio and video, two very different plays with two very different directions. Learn what is engaging, and learn what can generate revenue.

Get ready for an exclusive study tour hosted by Canva and Flourish tailored just for you. Dive into a hands-on exploration of design and data visualisation tools that are reshaping the media landscape. Canva's intuitive design platform and Flourish's innovative data visualisation tools offer practical solutions to elevate your storytelling and audience engagement strategies. Don't miss this opportunity to learn directly from industry leaders and discover how to stay ahead in the ever-evolving world of media.

Location:
Canva UK
33 Hoxton Square, London N1 6NN

In this unique visit at The Economist we will discover why their digital innovation serves as an inspiration for news media worldwide, pioneering new frontiers in storytelling, engagement, and audience reach. An insightful experience into the world of global affairs and digital media innovation awaits us. We’ll discuss newsroom culture and transformation, explore special projects, and deep dive into podcast strategies.

Location:
The Adelphi
1-11 John Adam Street, London WC2N 6HT

AWS helps customers adapt to dynamic audiences and a quickly changing industry by leveraging a broad selection of data-driven services informed by machine learning and AI. As a result, advertisers are empowered to build deeper, more personalised connections with audiences and lasting consumer relationships that deliver increased revenue and long-term business value.

Location:
County Hall
Belvedere Road, London SE1 7GP, Duchess room

Time for a reflective debrief at the tour's end, where participants can share their personal highlights and key insights from two days of visits and discussions.

Participants can choose individual departure or bus to the Tower of London for the INMA World Congress welcome reception and 6:30 p.m. Gather at the Tower of London’s West Gate and wear your INMA badge.