Agenda


Thursday, June 13

Module 1: Understand your churn and build a retention engine

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

With 2024 a big news year, is your subscription retention plan fully in place for the surge of readers coming to your brand? In this module, look strategically at churn management and what the top media companies are doing to keep readers by building up their value propositions.

Tuesday, June 18

Module 2: Bundling and pricing to retain value



10:00 a.m.-12:30 p.m.
(New York time)

About today's module

Competition for attention is fierce, and media companies are turning to bundling and unique pricing schemes to keep their best subscribers. In this module, better understand the range of bundling options as well as what pricing strategies are resonating.

Thursday, June 20

Module 3: Winbacks after cancellation

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

Making it easy to cancel a subscription is part of the new game — along with strategies to win back those lapsed subscribers. In this module, go behind the scenes at leading media companies to understand what's working and not working on winbacks, including the avoidance of payment failures. How do you save a relationship?

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Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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