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Friday

April 26

9:00 a.m.-12:00 p.m.
Revitalising reader revenue: fresh trails and unexpected outcomes

Join INMA as we set sail into the future of reader revenue growth. Where do we stand in the present? What are the latest innovations in subscriptions, bundled offerings, and membership strategies that are propelling reader engagement to new heights? We’ll dive deep into the realm of customer intelligence, synergies, and collaboration between editorial and commercial. We will also discuss the intersection with the latest kid on the block: paid growth. What are the best trails for the future of reader revenue?

Readers First Initiative Lead, INMA, United Kingdom

Greg Piechota

Chief Marketing Officer, Prisa Media, Spain

Luis Baena Reig

Executive Editor and Head of Newsletters, The Financial Times, United Kingdom

Sarah Ebner

Deputy Head of Media, NWT Media, Sweden

Patric Hamsch

Director of Marketing, Scientific American, United States

Chris Monello-Johnson

Director, Digital News, Corriere della Sera, Italy

Fabio Napoli

Senior Product Manager, The Financial Times, United Kingdom

Erin O’Handley

Senior Vice President, Global Consumer Revenue, Condé Nast, United States

Michael Ribero

Ready to attend World Congress?