Big Brands Reinvention Tour

How traditional print media companies are reinventing themselves for the digital age is the focus of this study tour. Learn from the biggest brands in newspaper and magazine media.

Digital Media Innovation Tour

How digital pure-plays and broadcasters are engaging with audiences, investing in innovation, and monetising is the focus of this study tour.

About the study tours

In 60- to 90-minute visits to host companies, the INMA study tours will:
• Identify best practices for building and monetising audiences.
• Learn how publishers are coping in the post-cookie ad ecosystem.
• See how AI is changing the way content is created and delivered.

Because the number of individuals on each Study Tour is strictly limited, member choices will be honoured on a first-come, first-served basis.

Beyond the rich and actionable information gained at each Study Tour stop, a major dividend is that members from around the world get to interact for two days with peers they otherwise would not have the opportunity to meet. Many warm friendships and valuable business alliances have been formed on the bus on INMA Study Tours.