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FT Strategies

Friday

April 26

1:30 p.m.-2:00 p.m.
Workshops welcome tea

Join colleagues for a welcome tea or coffee in the fourth floor networking lounge before diving into the afternoon’s workshops.

2:00 p.m.-2:05 p.m.
Welcome and introductions

What trends are shaping newsroom transformation in 2024, and are there rules to follow? Dive into our playbook-style status report to explore the evolving newsroom landscape.

Newsroom Transformation Initiative Lead, INMA, United States

Amalie Nash

2:05 p.m.-2:35 p.m.
“The enemy is inertia!”: Editorial strategy for a digital future at The Times and The Sunday Times

Media companies in the United Kingdom face economic challenges such as stagflation, leading to rising print costs on the one hand, and pressure on subscriptions and advertising on the other. To counter this, The Times has doubled down on engaging digital subscribers through app usage, puzzles, and newsletters. The shift to digital-centric operations, including launching a radio station, and plans for expansion into the United States showcase Times Media's adaptability in the ever-evolving media landscape. This session will also address the drifting sands of platform referral traffic and how the Times is countering two industry-wide trends: news avoidance and declining trust in media.

Head of Digital, The Times and the Sunday Times, United Kingdom

Edward Roussel

2:35 p.m.-3:00 p.m.
Synergy in motion: Newsday's integrated approach to newsroom and business operations

How can newsrooms and other business units optimise collaboration and eliminate silos? Newsday, a title initially created for Long Island, has become a lively multimedia platform in the U.S. Focused on community, the newsroom produces an array of content, including videos and breaking news, through online services and a newspaper. Technology is one of the most prominent catalysts of change, nevertheless, the core principles of journalism, including the commitment to inform, educate, and question, have remained the core mission at Newsday.

Managing Editor, Newsday, United States

Rochell Bishop Sleets

3:00 p.m.-3:25 p.m.
Newsroom evolution: Shifting formats and embracing live streaming, smart brevity, and Tiktokification of news

In this session, learn how Grupo RBS is expanding video operations and pioneering innovative projects as it shifts from proprietary platforms to social media and live streaming. Leveraging footage and content from its sister radio and TV stations, Grupo RBS is intensifying the focus on video stories, aiming not just to accompany major narratives but also to kickstart significant tales from the visual realm. Looking ahead, they're set to launch two groundbreaking video initiatives: the “Tiktokification of News” to double short video production and “Live Streaming” to bring more of the Rádio Gaúcha programming online, along with the development of exclusive digital programmes. As they optimise editorial skills and embrace the concept of smart brevity, RBS editors are also venturing into novel avenues for columnists, exploring distribution through audio, video, and text – reinforcing on digital platforms the brand of Zero Hora, the group’s quality newspaper on its 60th anniversary.

Digital Journalist Manager, Grupo RBS, Brazil

Rodrigo Muzell

3:25 p.m.-3:45 p.m.
Evolving your newsroom to engage the next generation

News producers need to take steps now to secure their future audiences. That doesn’t mean simply pivoting to short-form video or pure infotainment. It means a concerted effort to provide the news in a way that serves the next generation's needs and its complex and evolving relationship with the news. In this session, FT Strategies will explore what an ideal news framework looks like and share a three-phase toolkit to help you engage future news consumers.

Director, FT Strategies, United Kingdom

Lisa MacLeod

Senior Insights Consultant, FT Strategies, United Kingdom

Lamberto Lambertini

3:45 p.m.-4:15 p.m.
Roundtable on navigating the 2024 media landscape: elections, sports, and strategic audience engagement

A comprehensive exploration of the pivotal year 2024, where elections and sports events converge to shape the journalistic narrative. Our roundtable discussion not only addresses the challenges and opportunities presented by these major global events but also delves into the strategic realm of audience engagement. Beyond immediate metrics, join industry leaders in dissecting innovative approaches to captivate and retain audiences amidst this dynamic media landscape. Be part of the conversation that charts the course for journalism's evolution, marrying insightful coverage of significant events with sustainable and meaningful connections with audiences in the digital age.

Author, The Art of Ex-plan-ation, and Broadcast Journalist, BBC, United Kingdom

Ros Atkins

Digital Journalist Manager, Grupo RBS, Brazil

Rodrigo Muzell

Head of Digital, The Times and the Sunday Times, United Kingdom

Edward Roussel

Managing Editor, Newsday, United States

Rochell Bishop Sleets

4:15 p.m.-4:40 p.m.
Mastering clarity and confidence: an exclusive session with Ros Atkins

We’ll dive into the art of communication with Ros Atkins, a revered newsroom veteran and the brilliant author behind The Art of Ex-plan-ation - How to communicate with Clarity and Confidence. In a world inundated with information, Atkins' expertise shines as a guide, offering invaluable strategies to make your arguments stand out. Uncover the secrets behind clear, engaging, and impactful communication that extends beyond journalism, resonating with newsroom leaders seeking to navigate the evolving landscape of effective storytelling and influence.

Author, The Art of Ex-plan-ation, and Broadcast Journalist, BBC, United Kingdom

Ros Atkins

4:40 p.m.-5:00 p.m.
Closing keynote: Newsroom transformation is never finished

Newsrooms have been transforming since the dawn of digital — becoming more adept at publishing quickly, understanding data, reorganising and adding products to appeal to different audiences. It’s a constantly evolving process — and one that will never be finished. Audience needs continue to change, as does technology and the data we have to understand how our content is performing. In this keynote, we’ll focus on how to position our newsrooms for the future and get comfortable with the concept that transformation isn’t something we complete, but rather something we need to instil into the muscle memory of our organisations.

Newsroom Transformation Initiative Lead, INMA, United States

Amalie Nash