Newsroom Transformation in the Age of AI - A status report
What trends are shaping newsroom transformation in 2024, and are there rules to follow? Dive into our playbook-style status report to explore the evolving newsroom landscape.
Media companies in the United Kingdom face economic challenges such as stagflation, leading to rising print costs on the one hand, and pressure on subscriptions and advertising on the other. To counter this, The Times has doubled down on engaging digital subscribers through app usage, puzzles, and newsletters. The shift to digital-centric operations, including launching a radio station, and plans for expansion into the United States showcase Times Media's adaptability in the ever-evolving media landscape. Edward will also address the drifting sands of platform referral traffic and how the Times is countering two industry-wide trends: news avoidance and declining trust in media.
How can newsrooms and other business units optimise collaboration and eliminate silos? Newsday, a title initially created for Long Island, has become a lively multimedia platform in the U.S. Focused on community, the newsroom produces an array of content, including videos and breaking news, through online services and a newspaper. Technology is one of the most prominent catalysts of change, nevertheless, the core principles of journalism, including the commitment to inform, educate, and question, have remained the core mission at Newsday.
Shifting from Proprietary Platforms to Social Media and Live Streaming, Grupo RBS Expands Video Operations and Pioneers Innovative Projects. Leveraging footage and content from their sister Radio and TV stations, they're intensifying the focus on video stories, aiming not just to accompany major narratives but also to kickstart significant tales from the visual realm. Looking ahead, they're set to launch two groundbreaking video initiatives – the 'Tiktokification of News' to double short video production and 'Live Streaming' to bring more of the Rádio Gaúcha programming online, along with the development of exclusive digital programs. As they optimise editorial skills, embracing the concept of smart brevity, RBS editors are also venturing into novel avenues for columnists, exploring distribution through audio, video, and text - reinforcing on digital platforms the brand of Zero Hora, the group's quality newspaper on its 60th anniversary.
A comprehensive exploration of the pivotal year 2024, where elections and sports events converge to shape the journalistic narrative. Our roundtable discussion not only addresses the challenges and opportunities presented by these major global events but also delves into the strategic realm of audience engagement. Beyond immediate metrics, join industry leaders in dissecting innovative approaches to captivate and retain audiences amidst this dynamic media landscape. Be part of the conversation that charts the course for journalism's evolution, marrying insightful coverage of significant events with sustainable and meaningful connections with audiences in the digital age.
We’ll dive into the art of communication with Ros Atkins, a revered newsroom veteran and the brilliant author behind “The Art of Ex-plan-ation - How to communicate with Clarity and Confidence.” In a world inundated with information, Atkins' expertise shines as a guide, offering invaluable strategies to make your arguments stand out. Uncover the secrets behind clear, engaging, and impactful communication that extends beyond journalism, resonating with newsroom leaders seeking to navigate the evolving landscape of effective storytelling and influence.
Newsrooms are swiftly transitioning to a digital-first approach, but what lies ahead? As newsrooms race towards a digital-first strategy, it's crucial to contemplate what lies beyond the initial shift. While data is the currency for audience and revenue in news media, we need to ask the right questions and view the numbers through a long-term lens. In the pursuit of aggressive metrics, the risk of jeopardising long-term sustainability looms – underscoring the imperative for a strategic, future-focused approach in this evolving digital era.