An intense two-day focus on strategy and trends from the world’s top news media companies is the centerpiece of World Congress Week: the best keynotes, panels, and interviews with a twist of what makes London so special to the news media industry. Key subjects to be covered at the Queen Elizabeth II Centre are trends in advertising, next-generation subscription innovations, bringing newsrooms into the business of news, where generative AI is taking the news industry, and the strategic direction of the news business. The World Congress main stage is considered the best executive-level overview of news media in the world. It is a conference designed for the c-suite – and those who want to be in the c-suite.


April 23

6:30 p.m. - 9:30 p.m.
Welcome Reception at Tower of London

Experience exclusive INMA access to the (in)famous 946-year-old Tower of London, which has been an armoury, treasury, menagerie, and home to the Crown Jewels of England. The Tower's powerful role in English history ranges from coronations to a prison. The INMA Welcome Reception will include a private viewing of the Crown Jewels, a tour of the White Tower, and a Beefeater explanation of the Tower's grand history. The Welcome Reception begins at 6:30 p.m. Your INMA conference badge or a photo ID are required.

The Tower of London
London, England EC3N 4AB


April 24

7:30 a.m. - 9:00 a.m.
Registration and networking lounge

After passing through Queen Elizabeth II Centre security, get your registration credentials before settling into the networking lounge for coffee, tea, and snacks. Meet colleagues and connect with INMA speakers and leaders.

9:00 a.m. - 9:30 a.m.
Opening ceremonies

The official opening of the INMA World Congress includes a strategic look at the major developments in news media, insights on British media, and the roll call of nations present in London.

President, INMA, United States

Maribel Perez Wadsworth

Product & Tech Initiative Lead, INMA, United States

Jodie Hopperton

Digital Platform Initiative Lead, INMA, Australia

Robert Whitehead

9:30 a.m. - 10:00 a.m.
How news media priorities are changing in the age of generative AI

The strategic priorities of the global news media industry — notably, where business model innovation and generative AI fit — is the focus of this opening keynote presentation. Learn about priorities, challenges, and opportunities, the state of digital transformation, generative AI, what future success starts to look like, and how to balance journalism’s sustainability with the need to have societal influence and impact.

Executive Director and Chief Executive Officer, INMA, United States

Earl J. Wilkinson

10:00 a.m. - 10:45 a.m.
Journalism under siege: Insights from The New York Times

What are the New York Times' strategies for staying relevant in an increasingly polarized era, focusing on journalistic independence and connecting with readers? What is the role of journalism in fostering a global understanding? How does the age of automation impact New York Times journalism and what is the vision for the future?

Executive Editor, New York Times, United States

Joseph Kahn

10:45 a.m. - 11:30 a.m.
Networking break

Meet the exhibitors, connect, share, and learn in our Ask me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a coffee break in the Pickwick Lounge’s exhibition area.

11:30 a.m. - 12:30 p.m.
Navigating economic ups and downs: What CEOs say about thriving in dynamic times

In this dynamic and ever-evolving landscape, today's CEOs face a multitude of challenges and opportunities. It's a realm where discussions often revolve around not just digital transformation but the transformation of the digital space itself. Is legacy media still a factor that keeps us awake at night? And what about the game-changing potential of generative AI, a force shaping the future of content creation and distribution? Moreover, in the quest for sustained innovation, where do we find the fresh talents to infuse into our organisations? How do we approach onboarding a new generation, one that is progressively redefining the concept of readers and users?

Chief Executive Officer, The Guardian, United Kingdom

Anna Bateson

Chief Executive Officer, Il sole 24 ore, Italy

Mirja Cartia d’Asero

Chairman, Times Internet, Board Director, Times India Group, India

Satyan Gajwani

12:30 p.m. - 1:45 p.m.
Networking lunch

Meet the exhibitors, connect, share, and learn in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a tea break in the Pickwick Lounge’s exhibition area.

1:45 p.m. - 2:30 p.m.
Navigating the exponential age and AI’s transformation of business and society

How can we effectively navigate the rapid pace of technological change? Neil Jacobstein will kick off by delving into what’s known as the “exponential era,” seeking to comprehend its essence and the sweeping effects it has on businesses and society. As we explore the profound impact of AI on society and the media landscape, it’s crucial to recognise that there is no single, pre-determined technological future to brace for. Instead, multiple potential futures emerge, each distinguished by its distinct amalgamation of technologies and attributes. Neil will provide valuable insights into these potential futures, shedding light on the varying technological landscapes that lie ahead.

Chair of Artificial Intelligence and Robotics, Singularity University, United States

Neil Jacobstein

2:30 p.m. - 3:00 p.m.
Reimagining the future: Society, business, and humanity in the fourth industrial revolution

Discussing the transformative impact of the fourth industrial revolution on society, business, and humanity and emphasising the need for adaptable business models, ethical innovation, and global collaboration to create a better, more inclusive future.

Head of Media, Entertainment & Sport Industry, World Economic Forum, Switzerland

Minos Bantourakis

3:00 p.m. - 3:45 p.m.
Networking break

Meet the exhibitors, connect, share, and learn in our Ask me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a coffee break in the Pickwick Lounge and Exhibition Area.

3:45 p.m. - 4:30 p.m.
A strategic road map for cultivating a sustainable media business

Unlike any other region in the world, Scandinavian news media has not only reshaped but continues to influence the news media of the future. They are at the forefront of digital transformation, globalisation, and innovation for their digital brands. Scandinavian brands were pioneers in introducing subscription models and diversifying revenue streams, and now they are successfully experimenting with generative AI, all while maintaining their commitment to journalistic integrity and quality. Is there a secret formula behind their innovation and success?

Chief Executive Officer, Bonnier News, Sweden

Anders Eriksson

Chief Executive Officer, Schibsted, Norway

Kristin Skogen Lund

4:30 p.m. - 5:00 p.m.
Lessons in leadership

In this closing keynote, we will dive into the strategies employed, challenges faced, and the solutions found during Axel Springer’s successful transition from a traditional print publisher to a digital media powerhouse, while maintaining and ensuring financial sustainability. He will talk about the global expansion and strategic acquisitions contributing to the company’s growth and global reach. What lies ahead? An insightful glimpse into the future of journalism in this new era.

Chief Executive Officer, Axel Spinger, Germany

Mathias Döpfner

5:00 p.m. - 5:15 p.m.
Takeaways of the day

Distilling the conference’s first day into takeaways is an INMA hallmark, this year done by one of the United Kingdom’s leading media journalists.

Editor, journalism.co.uk, United Kingdom

Marcela Kunova

5:30 p.m. - 7:00 p.m.
Evening Celebration: Cheers to a great day!

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Cheers to a day well spent! Join your fellow attendees at the networking lounge for an evening celebration and connection, while enjoying a selection of gin and tonic from five continents and other drinks.


April 25

7:30 a.m. - 8:30 a.m.
Morning energizer in networking lounge

Start your Thursday morning with some magic: energy, tea, and networking opportunities.

8:30 a.m. - 8:45 a.m.
Welcome back

Moderators Jodie Hopperton and Robert Whitehead set the stage for today’s programming focused on transforming news media.

8.45 a.m. - 9:30 a.m.
Redesigning news media with generative AI: Real-world applications, examples, and strategies

How do news organisations put generative AI to work in their newsrooms today while also preparing for an uncertain AI-mediated future? Join David Caswell as he imparts actionable insights that help news media professionals bridge the gap between concrete applications of AI and the strategies needed to navigate its impact on the media ecosystem. This pragmatic session will provide you with a framework for thinking clearly about AI in news.

Application Architect for AI in News, Founder, Storyflow, United Kingdom

David Caswell

9:30 a.m. - 10:30 a.m.
Real transformations: Inspiring stories from across the world

The quickening generations: A shifting landscape for tech and company transformation
In the intricate ecosystem of mixed generations, where perspectives, values, and approaches collide and intertwine, we like to understand the disparities in how different age groups perceive and engage with the world. Each generation comes to the table with its unique set of experiences and expectations, shaping the way they embrace and adapt to new technologies and ideas. Is there any common ground among these generations? Can we bridge the gaps and leverage the unique strengths of each age group? We will embark on an exploration of the rich tapestry of generations, their neuropsychology, their impacts on innovations, development, and business operations, and the pursuit of common ground in a world filled with diverse talents and perspectives.

Board Member, Agora, Poland

Tomasz Grabowski

Unwavering customer focus for diversifying revenues
A story of customer-centric transformation, where data-driven insights illuminate the path to sustainable business and revenue strategies. Diverse revenue streams become guiding lights, encompassing subscriptions, content licensing, engaging events, and e-commerce integration. Grants, partnerships, and localised advertising add to the tapestry of possibilities. At the heart of transformation are the connections with audiences that drive the engine of diversified revenues.

Chief Operating Officer, Nation Media Group, Kenya

Monicah Ndungu

How data underpinned the transformation to a digital publishing business for the future
NZME’s journey to a digital publishing future was driven by a three-year strategy with a strong focus on first-party data. Early investments in data infrastructure were turbocharged by the demise of cookies and the launch of digital subscriptions. Key data strategies involved diversifying data sources, increasing audience engagement, enhancing conversion, and improving advertising effectiveness. This data-centric approach has been pivotal in their evolution into a forward-looking digital publishing enterprise.

Chief Digital and Publishing Officer NZME, New Zealand

Carolyn Luey

10.30 a.m. - 11:15 a.m.
Networking break

Meet the exhibitors, connect, share, and learn in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a tea break in the Pickwick Lounge’s exhibition area.

11:15 a.m. - 12:00 p.m.
Editors’ panel: How to forge a high-performance newsroom for the digital age

This panel will uncover real-life leadership experiences and hands-on lessons shared by editors-in-chief for implementing digital growth. We'll delve into driving innovation, staying aligned with rapid transformations, and equipping teams with essential digital skills in the age of generative AI. We'll also explore the dynamics of new reader behaviours, audience expansion, harnessing the influence of social media, and experimenting with interactive formats.

Executive Editor, The Times, United Kingdom

Tony Gallagher

Global Editor in Chief, AFP, France

Sophie Huet

Executive Editor In Chief, Vice Chairperson & Managing Director, India Today Group, India

Kalli Purie

Editor in Chief, Vorarlberger Nachrichten, Managing Director, Russmedia, Austria

Isabel Russ

12:00 p.m. - 1:00 p.m.
Networking lunch and author talks

Meet the exhibitors, connect, share, and learn in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a coffee break in the Pickwick Lounge’s exhibition area. During the lunch, hear from a BBC presenter talk about communication and explanation, making your arguments stand out in the tsunami of information in our world. This is a unique opportunity to meet the author and gain deeper insights into the strategies and techniques behind clear, engaging, and impactful communication. After Ros’ talks, he will be signing copies of his latest book.

Author of The Art of Ex-plan-ation, Broadcast Journalist, BBC, United Kingdom

Ros Atkins

1:00 p.m. - 1:30 p.m.
Subscriptions unleashed: The next growth path for news media

Greg’s exploration of the media subscription landscape will focus on growth and innovation from the essentials of agile organisation and scaling up digital subscriptions, to the intriguing science behind bundling and pioneering pricing innovations. A global journey to discover the latest paywall and digital subscription models, showcasing diverse strategies that unveil the power of data and artificial intelligence in enhancing audience engagement and driving subscription growth.

Readers First Initiative Lead, INMA, United Kingdom

Greg Piechota

1:30 p.m. - 2:30 p.m.
Navigating news avoidance and shifting habits while nurturing hope and diversity

News fatigue, news avoidance, shifting habits among younger demographics, the influence of social media and disinformation, and the lack of diversity in news coverage have collectively challenged the media landscape. Media organisations have been slow to adapt to changing audience behaviours and expectations, leading to a vacuum that bad actors exploit with misinformation. How can we address these pressing issues? What steps can we take to rectify these fundamental challenges, and how does this relate to our commercial success?

Journalist and Audience Strategist, Founder, Editor-in-Chief, Almost, Taiwan

Kassy Cho

Director of News Literacy Lab, Author and TEDx Speaker, United Kingdom

Jodie Jackson

2:30 p.m. - 3:00 p.m.
Networking break

Connect and recharge by meeting with exhibitors, connecting, sharing, and learning in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a tea break in the Pickwick Lounge.

3:00 p.m. - 3:30 p.m.
Fostering creativity: AI - the digital advertising game-changer

Creativity in digital advertising is your secret recipe for standing out in the digital crowd. It's the spark that makes people remember, share, and connect with your brand. This emotional bond leads to higher brand awareness, engagement, and loyalty, ultimately boosting your business's success. What does this mean for us in the age of AI?

Chief Executive Officer, Satalia, Chief AI Officer, WPP, United Kingdom

Daniel Hulme

3:30 p.m. - 4:00 p.m.
A blueprint to fix digital publishing

Ad targeting is broken. Twenty years of cookie targeting has devalued publishers. Dotdash Meredith plans to fix that. When the company was created in 2021 through an acquisition, they made the bet that there’s a better way to build a profitable, growing digital publisher. They put the user first and run ads that help readers, all while using the content, not cookies, to run their campaigns. Jonathan will talk about how ethical ad targeting puts quality journalism back in the heart of the business, and how fixing ad tech can fix the internet.

Chief Innovation Officer, DotDash Meredith, United States

Jonathan Roberts

4:00 p.m. - 4:30 p.m.
What’s next? Predictions for 2024 in advertising and the media landscape

Sir Martin Sorrell’s legendary predictions have been a guiding light for generations of media and advertising professionals. In this keynote, he will present a comprehensive growth forecast and outline the economic, consumer, and digital trends that will define the industry in 2024.

Executive Chairman, S4 Capital, United Kingdom

Sir Martin Sorrell

4:30 p.m. - 4:45 p.m.
Takeaways of the day

Commonalities and outliers of Thursday’s programme are features of today’s takeaways session – the key points to take home.

Editor, journalism.co.uk, United Kingdom

Marcela Kunova

4:45 p.m. - 5:00 p.m.
Closing ceremonies

Wrap up the conference with key conclusions, what’s next for INMA, the announcement of the 2025 World Congress, and the passing of the gavel to the next volunteer president of INMA.

President, INMA, United States

Maribel Perez Wadsworth

Vice President, INMA, Chief Executive Officer, Mediahuis, Belgium

Gert Ysebaert

6:30 p.m. - 11:30 p.m.
Global Media Awards dinner and ceremonies

The presentation of the 89th Annual Global Media Awards couldn't be in a grander setting than the Victoria and Albert Museum, the world's greatest museum of art and design. With exclusive INMA access to the British Galleries and the magnificent Garden, this grand closing dinner will be in the V&A's Raphael Gallery, home to seven tapestries painted by Raphael in 1515-1516 on loan from Queen Elizabeth II.

Hosted by

TV Host and Author, My Brand Compass

Terri-Karelle Reid

Victoria and Albert Museum
Cromwell Rd, London SW7 2RL





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