Experience exclusive INMA access to the (in)famous 946-year-old Tower of London, which has been an armoury, treasury, menagerie, and home to the Crown Jewels of England. The Welcome Reception begins at 6:30 p.m., with final entrance at 7:30 p.m. Stay for an after-party at The Reveller after 9:00 p.m. Get your conference badge at the Tower West Gate entrance. You must have RSVP’d in advance to gain access to the reception. This event is sold out, so contact INMA to be added to the wait list.

Location:
The Tower of London
London, England EC3N 4AB

After passing through Queen Elizabeth II Centre security, get your registration credentials before settling into the networking lounge for coffee, tea, and snacks. Meet colleagues and connect with INMA speakers and news industry solution providers.

The official opening of the INMA World Congress includes a strategic look at the major developments in news media, insights on British media, and the roll call of nations present in London from the volunteer president of INMA and our conference co-moderators.

The strategic priorities of the global news media industry — notably, where business model innovation and generative AI fit — is the focus of this opening keynote presentation. Learn about priorities, challenges, and opportunities, the state of digital transformation, generative AI, what future success starts to look like, and how to balance journalism’s sustainability with the need to have societal influence and impact.

What are the New York Times' strategies for staying relevant in an increasingly polarized era, focusing on journalistic independence and connecting with readers? What is the role of journalism in fostering a global understanding? How does the age of automation impact New York Times journalism and what is the vision for the future?

Meet the exhibitors, connect, share, and learn in our Ask me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a tea break in the Pickwick Lounge’s exhibition area.

In this dynamic and ever-evolving landscape, today's CEOs face a multitude of challenges and opportunities. It's a realm where discussions often revolve around not just digital transformation but the transformation of the digital space itself. Is legacy media still a factor that keeps us awake at night? And what about the game-changing potential of generative AI, a force shaping the future of content creation and distribution? Moreover, in the quest for sustained innovation, where do we find the fresh talents to infuse into our organisations? How do we approach onboarding a new generation, one that is progressively redefining the concept of readers and users?

Meet the exhibitors, connect, share, and learn in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy lunch in the Pickwick Lounge’s exhibition area.

How can we effectively navigate the rapid pace of technological change? Neil Jacobstein will kick off by delving into what’s known as the “exponential era,” seeking to comprehend its essence and the sweeping effects it has on businesses and society. As we explore the profound impact of AI on society and the media landscape, it’s crucial to recognise that there is no single, pre-determined technological future to brace for. Instead, multiple potential futures emerge, each distinguished by its distinct amalgamation of technologies and attributes. Neil will provide valuable insights into these potential futures, shedding light on the varying technological landscapes that lie ahead.

Discussing the transformative impact of the fourth industrial revolution on society, business, and humanity and emphasising the need for adaptable business models, ethical innovation, and global collaboration to create a better, more inclusive future.

Meet the exhibitors, connect, share, and learn in our Ask me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a tea break in the Pickwick Lounge and exhibition area.

In this keynote, we will dive into the strategies employed, challenges faced, and the solutions found during Axel Springer’s successful transition from a traditional print publisher to a digital media powerhouse, while maintaining and ensuring financial sustainability. He will talk about the global expansion and strategic acquisitions contributing to the company’s growth and global reach. What lies ahead? An insightful glimpse into the future of journalism in this new era.

Unlike any other region in the world, Scandinavian news media has not only reshaped but continues to influence the news media of the future. They are at the forefront of digital transformation, globalisation, and innovation for their digital brands. Scandinavian brands were pioneers in introducing subscription models and diversifying revenue streams, and now they are successfully experimenting with generative AI, all while maintaining their commitment to journalistic integrity and quality. Is there a secret formula behind their innovation and success?

Distilling the conference’s first day into takeaways is an INMA hallmark, this year done by one of the United Kingdom’s leading media journalists.

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Cheers to a day well spent! Join your fellow attendees at the networking lounge for an evening celebration and connection, while enjoying a selection of gin and tonic from five continents and other drinks.

Start your Thursday morning with some magic: energy, tea, and networking opportunities. Meet with news industry solution providers face to face.

Moderators Jodie Hopperton and Robert Whitehead set the stage for today’s programming focused on transforming news media.

How do news organisations put generative AI to work in their newsrooms today while also preparing for an uncertain AI-mediated future? Join David Caswell as he imparts actionable insights that help news media professionals bridge the gap between concrete applications of AI and the strategies needed to navigate its impact on the media ecosystem. This pragmatic session will provide you with a framework for thinking clearly about AI in news.

The quickening generations: A shifting landscape for tech and company transformation
In the intricate ecosystem of mixed generations, where perspectives, values, and approaches collide and intertwine, we like to understand the disparities in how different age groups perceive and engage with the world. Each generation comes to the table with its unique set of experiences and expectations, shaping the way they embrace and adapt to new technologies and ideas. Is there any common ground among these generations? Can we bridge the gaps and leverage the unique strengths of each age group? We will embark on an exploration of the rich tapestry of generations, their neuropsychology, their impacts on innovations, development, and business operations, and the pursuit of common ground in a world filled with diverse talents and perspectives.

Unwavering customer focus for diversifying revenues
A story of customer-centric transformation, where data-driven insights illuminate the path to sustainable business and revenue strategies. Diverse revenue streams become guiding lights, encompassing subscriptions, content licensing, engaging events, and e-commerce integration. Grants, partnerships, and localised advertising add to the tapestry of possibilities. At the heart of transformation are the connections with audiences that drive the engine of diversified revenues.

How data underpinned the transformation to a digital publishing business for the future
NZME’s journey to a digital publishing future was driven by a three-year strategy with a strong focus on first-party data. Early investments in data infrastructure were turbocharged by the demise of cookies and the launch of digital subscriptions. Key data strategies involved diversifying data sources, increasing audience engagement, enhancing conversion, and improving advertising effectiveness. This data-centric approach has been pivotal in their evolution into a forward-looking digital publishing enterprise.

Meet the exhibitors, connect, share, and learn in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a tea break in the Pickwick Lounge’s exhibition area.

This panel will uncover real-life leadership experiences and hands-on lessons shared by editors-in-chief for implementing digital growth. We'll delve into driving innovation, staying aligned with rapid transformations, and equipping teams with essential digital skills in the age of generative AI. We'll also explore the dynamics of new reader behaviours, audience expansion, harnessing the influence of social media, and experimenting with interactive formats.

Meet the exhibitors, connect, share, and learn in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy lunch in the Pickwick Lounge’s exhibition area.

Greg Piechota’s exploration of the media subscription landscape will focus on growth and innovation from the essentials of agile organisation and scaling up digital subscriptions, to the intriguing science behind bundling and pioneering pricing innovations. A global journey to discover the latest paywall and digital subscription models, showcasing diverse strategies that unveil the power of data and artificial intelligence in enhancing audience engagement and driving subscription growth.

News fatigue, news avoidance, shifting habits among younger demographics, the influence of social media and disinformation, and the lack of diversity in news coverage have collectively challenged the media landscape. Media organisations have been slow to adapt to changing audience behaviours and expectations, leading to a vacuum that bad actors exploit with misinformation. How can we address these pressing issues? What steps can we take to rectify these fundamental challenges, and how does this relate to our commercial success?

Connect and recharge by meeting with exhibitors, connecting, sharing, and learning in our Ask Me Anything sessions with the speakers or the INMA initiative leads, or just enjoy a tea break in the Pickwick Lounge.

In a world where media companies have seen a decline in traditional advertising revenues, what would we concentrate on for future success? Where does AI fit in? How important will a first party data strategy be? How can we demonstrate flexibility in our approach to advertisers? All this and more, in conversation with one of the most iconic and powerful figures in the advertising world today.

Creativity in digital advertising is your secret recipe for standing out in the digital crowd. It's the spark that makes people remember, share, and connect with your brand. This emotional bond leads to higher brand awareness, engagement, and loyalty, ultimately boosting your business's success. What does this mean for us in the age of AI?

Ad targeting is broken. Twenty years of cookie targeting has devalued publishers. Dotdash Meredith plans to fix that. When the company was created in 2021 through an acquisition, they made the bet that there’s a better way to build a profitable, growing digital publisher. They put the user first and run ads that help readers, all while using the content, not cookies, to run their campaigns. Jonathan will talk about how ethical ad targeting puts quality journalism back in the heart of the business, and how fixing ad tech can fix the internet.

Commonalities and outliers of Thursday’s programme are features of today’s takeaways session – the key points to take home.

Wrap up the conference with key conclusions, what’s next for INMA, the announcement of the 2025 World Congress, and the passing of the gavel to the next volunteer president of INMA.

The unveiling of the Global Media Awards, presented since 1937, couldn't be in a grander setting than the Victoria & Albert Museum, the world's greatest museum of art and design. With exclusive INMA access to the British Galleries and the magnificent Garden, this grand closing dinner will be in the V&A's Raphael Gallery, home to seven tapestries painted by Raphael in 1515-1516 on loan from Queen Elizabeth II. The reception starts at 6:30 p.m., and the dinner seating begins at 7:30 p.m. You must have RSVP’d in advance to gain access to this dinner. This event is sold out, so contact INMA to be added to the wait list.

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Location:
Victoria & Albert Museum
Cromwell Road, London SW7 2RL