Generative AI Workshop

Join colleagues for a welcome tea or coffee in the fourth floor networking lounge before diving into the afternoon’s workshops.

What happened in the past 18 months, and where do we stand? ChatGPT was a wake-up call; Disruption became tangible. Leadership started listening to machine-learning experts, and media executives asked if generative AI would eliminate journalists. We experimented with company-specific strategies and discovered short-term efficiency gains and quick wins, sharing best practices and successes. The question is now: Where are we headed? Long-term, more disruptive initiatives will be necessary. Rethink UX, rethink the purpose of news brands, get personalisation right. How and to what degree? What do we need to get there? Where does your company stand? We don’t have another decade to figure GenAI out. Key are transformation process, new skills, and new organisational structures and processes. A fascinating journey through best use cases in the industry.

Thinking of rolling out AI use beyond limited and small-scale experiments in the newsroom? What should you consider and where do you start? Lyn-Yi Chung from CNA, a regional news publisher under Mediacorp and headquartered in Singapore, shares learnings from custom AI projects, from speeding up video production to generating new experiences for readers.

In this conversational session between Mike Butcher and Sonali Verma, the discussion focuses on the challenges and the impact of AI on news media, and the relevant technology and start-ups. Attendees can submit questions for a dynamic and informative conversation.

A practical conversation about the nitty gritty of GenAI collaboration, tools, and innovation. Our speakers will share hands-on insights into what really works. From innovative tools to collaborative strategies, we'll discuss daily challenges and solutions that drive progress. Get ready for a candid discussion that cuts through the buzzwords, offering actionable takeaways to empower your own journey of real-world innovation.

This session will be a fireside conversation between Microsoft Democracy Forward Journalism Director Noreen Gillespie and Semafor Executive Editor Gina Chua. Noreen and Gina will discuss how Semafor augmented their newsroom using the AI tool they built, MISO (for Multilingual Insight Search Optimizer), and lessons for other newsrooms to leverage AI. Microsoft Democracy Forward collaborates with Semafor as one of their five AI and journalism partnerships announced in February.

As a leader in global media and technology, Ringier is at the forefront of embracing AI, guided by a commitment to its core values of independence, freedom of expression, and innovation. Dmitry Shishkin, who runs Ringier Media International, will share insights into the CEO's role in steering a large cohort of newsrooms through the uncharted waters of generative AI, emphasising the need for coordinated effort between editorial, product/tech and data disciplines. He’ll talk about setting new standards for responsible AI use in media, highlighting the dynamic interplay between human oversight and machine capabilities to innovate and enhance media content and processes, with inspiring practical use cases.