Jodie Hopperton is the lead for INMA’s Product & Tech Initiative, which looks at what media companies must do now to embrace the evolving discipline of product to delight customers and grow business. Currently, the Product Initiative looks at what it means to build customer-informed products, how to manage conflicting product objectives, and how we go beyond traditional products to become part of a customer lifestyle.

Book time with Jodie • Click here.

Amalie Nash is the lead for INMA’s Newsroom Trasnformation Initiative, which explores how to bring the newsroom into the business of news. Specifically the initiative is working on how newsroom leaders can influence their businesses and create journalism products that serve audiences and meet the promise of emerging business models – yet putting journalism at the heart of publishing.

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Greg Piechota is the lead for INMA’s Readers First Initiative. This initiative surfaces global best practices in the art and science behind digital subscriptions for news media companies and creating a road map toward the next generation of consumer monetisation. A new component of the Readers First Initiative is a Subscription Benchmark Service. Greg can listen to the challenges and opportunities your company faces with digital subscriptions and recommend next steps.

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Sonali Verma is the lead for INMA’s Gen-AI Initiative, a one-year “sprint” in 2024 designed to surface generative AI use cases, best practices, and applications.

Book time with Sonali • Click here.