Session 5: Making money in the new era: subscriptions, digital ads, affiliate + e-commerce
Subscriptions will get many publishers to the business model finish line. Yet for others, notably regional publishers, subscriptions are only the beginning. In this session, INMA will fuse together internal data showing a potential for sparking network effects among those who crack content discovery within a subscription bundle – today’s hottest subject. Meanwhile, learn how to navigate the new era of digital commerce. Many publishers see an opportunity to link product discovery and commerce with unbiased, relevant and easily digestible content, and reach some of the growing budgets. AI emerges as a game-changer, powering new contextual targeting, enhancing behavioural targeting based on the first-party data, and transforming creativity in content advertising.
Session leader:
Greg Piechota, Researcher-in-Residence, INMA
Location: Bavaria Room (Lower Level) at The Sonnenalp