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Subscriptions Town Hall

Hosted by INMA

Below are the recording and presentations from the INMA Subscriptions Town Hall hosted by INMA on December 4, 2024.

Subscriptions Town Hall

Recorded Wednesday 4 December 2024

Briefing: What INMA has learned about subscriptions in 2024
Presented by :

Greg Piechota
Lead, Readers First Initiative, INMA, United Kingdom
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Video Start Time: 00:00:01
Panel discussion: Subscription lessons from 2024's major news events. What's next for 2025?
Presented by :

Katrice Hardy
Executive Editor, The Dallas Morning News, United States
Video Start Time: 00:23:00
Cliona Mooney
Group Data Analytics and Insights Director, The Irish Times Group, Ireland
Video Start Time: 00:23:00
Keynote interview: The 5 promises of personalisation
Presented by :

David Edelman
Co-Author, Personalized: Customer Strategy in the Age of AI, Senior Lecturer, Harvard Business School, United States
Video Start Time: 00:59:52
Case study: Defining a winning subscription model with Zuora
Presented by :

Jonathan Harris
Senior Director Product, Zuora, United Kingdom
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Video Start Time: 01:31:30
Briefing: Opportunities for growth beyond fake subscription ceilings
Presented by :

Greg Piechota
Lead, Readers First Initiative, INMA, United Kingdom
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Video Start Time: 01:53:00
Interview: What Schibsted learned about digital subscriptions in the past 20 years
Presented by :

Tor Jacobsen
Former Executive Vice-President, Product and Consumer, Schibsted Media, Norway
Video Start Time: 02:04:08
Summary and takeaways
Presented by :

Greg Piechota
Lead, Readers First Initiative, INMA, United Kingdom
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Video Start Time: 02:28:08
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