2024 was the biggest news year since pandemic times with 76 elections impacting 4 billion people, and big sports events across continents. So, what happened when this news year collided with the maturity of subscription efforts and the emerging world of AI? What did we learn in the past year about the future of subscriptions?

In this end-of-year Subscriptions Town Hall by Researcher-in-Residence Greg Piechota, INMA will distil key learnings from its Readers First Initiative into a single two-hour town hall. We will report to members and the news industry at large key takeaways and analyse them with hand-picked experts.

Greg’s insight comes from 200+ Ask Me Anything sessions and exchanges with INMA members, 50+ company visits, 20+ newsletters, two reports, 10+ Webinars, two workshops, 10+ keynote speeches, data from 240+ news brands benchmarking with INMA, hundreds of Slack posts and interactions, and dozens of interviews with subscription influencers. All of this occurred this year!

Join the town hall for a one-of-a-kind report on the present and the future of customer strategy in the age of AI. It’s been a busy year on the news and subscriptions front. Where did we land the plane for 2024, and what lessons can we port into 2025?