Join INMA at the Dotdash Meredith offices for your registration credentials and welcome coffee on the terrace with a view of the Hudson River. After meeting with colleagues, and a welcome from INMA, you’ll be briefed on the present subscription landscape by the INMA Readers First Initiative Lead Grzegorz Piechota – the perfect overview before your study tour.
Dotdash Meredith is the largest publisher in the United States. Nearly 200 million people trust them to help make decisions, take action, and find inspiration. Dotdash Meredith's more than 40 iconic brands include People, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, Real Simple, Investopedia, and Southern Living. In this visit, we will be welcomed by Dotdash Meredith leadership, tour offices (including testing labs), and hear about the future of publishing via audience engagement and retention, product development and optimisation.
Skift is a verb with origins in Nordic languages that means shift; transformation. As the daily home page for the world’s largest industry, Skift is the leading news source for travel executives and is, the information and intelligence brand monitoring the ever-evolving transformation into the future of travel. Skift’s award-winning team of journalists provide pivotal media insights on key travel sectors with marketers, strategists, and technologists top of mind. In doing so, they decipher and define global travel trends through a combination of news, research, conferences, exclusive interviews, strategic sector-focused newsletters, and more.
On the agenda:
Arizent is a B2B media and information company serving the financial services and technology industries. The company was spun off from Thomson Financial in 2004, has seven B2B titles (including industry-leading American Banker, Accounting Today, and Bond Buyer), and hosts 18 live events per year. Arizent, headquartered in New York City, is privately held but reported to generate about $70 million in annual sales, relies on a diversified revenue model that includes subscriptions, advertising, research & custom solutions, and live events. We will discuss how they combine the synergy of their multiple brands to build and monetise their audiences across multiple platforms.
Chartbeat’s content analytics empower over 60,000 media brands to use their own data to build loyal audiences across desktop, social, and mobile platforms. With easy-to-use real-time and historical analytics, in-depth headline testing, and in-page optimization tools, Chartbeat makes writers, editors, and analysts instantly more effective and aligns entire organisations on the editorial goals that drive ROI. We will explore worldwide trends in traffic and engagement, as well as the tactics publishers can employ to build, convert, and retain their audience.
Gannett, Inc., the foremost legacy news publisher in the US, owns the USA Today Network and operates 325 digital media brands, 218 daily newspapers, and 175 weekly newspapers in 46 states. Furthermore, it possesses Newsquest in the UK, encompassing 154 daily and weekly news brands along with 90 magazines. In this session, we will delve into topics of audience growth and explore the collaborative dynamics between the product and newsroom teams within Gannett, Inc.
Let's wrap up the day of tours and learning with some refreshing cocktails. Join us for a laid-back evening of good company and relaxation. Cheers to a day well spent.
Newsday, an independent privately-owned local media company covering Long Island, ranks among the largest U.S. suburban newspapers in paid print and digital subscriber penetration and among the highest in digital subscriber ARPU (average revenue per user). Strong deep local journalism and strategic evolutions in subscriptions management, branding activations and product launches go to the extremes in Newsday’s mission of making Long Island a better place to live. Newsday’s studios, home of its new streaming service – NewsdayTV, and Newsday’s newsroom will be part of the comprehensive study tour visit aimed at helping to shape the playbook for raising the subscription penetration ceiling.
Subscriptions are still growing for publishers, but slower than a few years ago. That means retaining subscribers has become increasingly important and is one of the best ways to grow customer lifetime value. In this session, Piano strategist Katelyn Belyus, will present the latest data on subscriber tenure and lifetime value and share tactics that work best for reducing passive and active churn.
The Financial Times (FT) is one of the world’s leading business news organisations, recognised internationally for its authority, integrity, and accuracy. The FT has an impressive paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news, and services for the global business community. In this study tour stop, we will talk about the secret to editorial excellence and viable profitable news products. In the programme:
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