Blue Study Tour

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Monday, February 26

7:30 a.m.-8:00 a.m.

Study Tour registration, welcome coffee

08:00 a.m.-8:45 a.m.

Executive briefing

Join INMA at the Dotdash Meredith offices for your registration credentials and welcome coffee on the terrace with a view of the Hudson River. After meeting with colleagues, and a welcome from INMA, you’ll be briefed on the present subscription landscape by the INMA Readers First Initiative Lead Grzegorz Piechota – the perfect overview before your study tour.

Earl J. Wilkinson
Executive Director and CEO, INMA
Greg Piechota
Readers First Initiative Lead, INMA

8:45 a.m.-9:00 a.m.

Coffee break

9:00 a.m. – 10:15 a.m.

Exploring innovation and successful growth: Inside Dotdash Meredith, America's premier publisher

Dotdash Meredith is the largest publisher in the United States. Nearly 200 million people trust them to help make decisions, take action, and find inspiration. Dotdash Meredith's more than 40 iconic brands include People, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, Real Simple, Investopedia, and Southern Living. In this visit, we will be welcomed by Dotdash Meredith leadership, tour offices (including testing labs), and hear about the future of publishing via audience engagement and retention, product development and optimisation.

Dr. Jon Roberts
Chief Innovation Officer, Dotdash Meredith

10:15 a.m. - 10:30 a.m.

Coffee break

10:30 a.m.– 11:15 a.m.

Skift: Exploring effective subscription strategies, pricing models, and value propositions

Skift is a verb with origins in Nordic languages that means shift; transformation. As the daily home page for the world’s largest industry, Skift is the leading news source for travel executives and is, the information and intelligence brand monitoring the ever-evolving transformation into the future of travel. Skift’s award-winning team of journalists provide pivotal media insights on key travel sectors with marketers, strategists, and technologists top of mind. In doing so, they decipher and define global travel trends through a combination of news, research, conferences, exclusive interviews, strategic sector-focused newsletters, and more.

On the agenda:

  • Subscription models: Explore effective subscription strategies, pricing models, and value propositions.
  • Digital transformation: Discuss how media companies use technology and innovation for subscription service enhancement.
  • Audience engagement: Share insights on content strategies, community-building, and data analytics for subscriber retention.

Rafat Ali
Founder and CEO, Skift

11:15 a.m. - 11.45 a.m.

Bus to Arizent

11:45 a.m. – 1:00 p.m

Arizent: Leveraging multiple revenue streams to build B2B scale

Arizent is a B2B media and information company serving the financial services and technology industries. The company was spun off from Thomson Financial in 2004, has seven B2B titles (including industry-leading American Banker, Accounting Today, and Bond Buyer), and hosts 18 live events per year. Arizent, headquartered in New York City, is privately held but reported to generate about $70 million in annual sales, relies on a diversified revenue model that includes subscriptions, advertising, research & custom solutions, and live events. We will discuss how they combine the synergy of their multiple brands to build and monetise their audiences across multiple platforms.

Josh Rucci
Chief Commercial Officer, Arizent

1:00 p.m. – 2:00 p.m.

Lunch and Bus to Chartbeat

2:00 p.m. – 3:15 p.m.

Chartbeat: Tracking the reader journey in real time

Chartbeat’s content analytics empower over 60,000 media brands to use their own data to build loyal audiences across desktop, social, and mobile platforms. With easy-to-use real-time and historical analytics, in-depth headline testing, and in-page optimization tools, Chartbeat makes writers, editors, and analysts instantly more effective and aligns entire organisations on the editorial goals that drive ROI. We will explore worldwide trends in traffic and engagement, as well as the tactics publishers can employ to build, convert, and retain their audience.

Jill Nicholson
Chief Marketing Officer, Chartbeat

3:15 p.m. - 3:45 p.m.

Bus to USA Today

3:45 p.m.- 5:00 p.m.

USA Today/Gannett • Cultivating Collaboration: Navigating Audience Growth Strategies

Gannett, Inc., the foremost legacy news publisher in the US, owns the USA Today Network and operates 325 digital media brands, 218 daily newspapers, and 175 weekly newspapers in 46 states. Furthermore, it possesses Newsquest in the UK, encompassing 154 daily and weekly news brands along with 90 magazines. In this session, we will delve into topics of audience growth and explore the collaborative dynamics between the product and newsroom teams within Gannett, Inc.

Kara Chiles
Senior Vice President, Consumer Products and Multi-Channel Distribution, Gannett

5:00 p.m.-6:30 p.m.

End of first day and time for cocktails

Let's wrap up the day of tours and learning with some refreshing cocktails. Join us for a laid-back evening of good company and relaxation. Cheers to a day well spent.

Tuesday, February 27

7:30 a.m. - 9:00 a.m.

Meet in the Conrad hotel and bus to Newsday

9:00 a.m.- 11:00 a.m.

Newsday: Raising the subscription penetration ceiling

Newsday, an independent privately-owned local media company covering Long Island, ranks among the largest U.S. suburban newspapers in paid print and digital subscriber penetration and among the highest in digital subscriber ARPU (average revenue per user). Strong deep local journalism and strategic evolutions in subscriptions management, branding activations and product launches go to the extremes in Newsday’s mission of making Long Island a better place to live. Newsday’s studios, home of its new streaming service – NewsdayTV, and Newsday’s newsroom will be part of the comprehensive study tour visit aimed at helping to shape the playbook for raising the subscription penetration ceiling.

Debby Krenek
President, Newsday
Robert Cassidy
Executive Director Of Multimedia, Newsday
Don Hudson
Chief Content Officer, Editor, Newsday
Rochell Sleets
Managing Editor, Newsday
Shawna VanNess
Associate Managing Editor, Newsday
Patrick Tornabene
Chief Consumer Officer, Newsday
Royston Wilson
Director Marketing, Newsday
Amanda Fiscina-Wells
Editor Strategy and Platforms, Newsday
Melissa Carfero
Manager Events, Newsday

11:00 a.m.-11:15 a.m.


11:15 a.m. - 12:00 p.m.

Growing customer lifetime value by reducing churn

Subscriptions are still growing for publishers, but slower than a few years ago. That means retaining subscribers has become increasingly important and is one of the best ways to grow customer lifetime value. In this session, Piano strategist Katelyn Belyus, will present the latest data on subscriber tenure and lifetime value and share tactics that work best for reducing passive and active churn.

Katelyn Belyus
Vice President Strategy & Analytics, Piano

12:00 p.m. - 2:30 p.m.

Lunch and Bus to Financial Times

2:30 p.m. - 4:00 p.m.

The Financial Times: Exploring B2B subscriptions, audience engagement, and podcasts

The Financial Times (FT) is one of the world’s leading business news organisations, recognised internationally for its authority, integrity, and accuracy. The FT has an impressive paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news, and services for the global business community. In this study tour stop, we will talk about the secret to editorial excellence and viable profitable news products. In the programme:

  • FT’s editorial structure and audience engagement
  • Deep dive into their successful audio growth strategy
  • The secret to successful B2B subscriptions
  • Visit of the FT office and newsroom
Fernanda Braune Brackenrich
US Editor, Audience Engagement, Financial Times
Chris Kocher
Head of Customer Success & Specialisation, Financial Times
Daisy Donald
Principal Consultant and Head of the Americas, Financial Times

5:00 p.m.

End of the tour and bus to the Conrad hotel


Individual Registrations



Group Registrations



Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
Click here to see options (PDF).

Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me

Bonnie Nolan

Events Manager
Lake Mills, United States
Tel.: +1 608 206 7812

E-Mail me