Redefining subscriber retention in the new era of AI-powered funnel
Retention’s new rhythm and metrics
Driving subscriber obsession in the newsroom
Redesigning cancellation’s moment of truth
Brave new world of bundling
Become engagement-first: Craft a new retention strategy for sustained subscriber loyalty and growth
Engagement is the new currency in the era of AI-powered funnels, where lagging metrics like churn rates no longer suffice.
As news brands and their digital subscription programmes mature, managers shift focus from sole conversion or retention to continuous engagement.
In this cutting-edge master class series, top media experts and practitioners from the INMA network share the latest insights and strategies for maximising digital subscriber retention.
We plan to:
- Uncover metrics that you can actually move
- Showcase winning new subscriber onboarding and loyalty programmes
- Discuss transitioning print subscribers to digital, and the role of e-paper as a bridge product
- Hear how to implement user needs and community models in your newsroom
- Reveal what to do in practice with churn predictions — before subscribers even think about churning, and on the day they cancel.
Curator Greg Piechota, INMA’s Readers First Initiative lead, promises practical case studies, discussion of evidence supporting presented ideas, and enough time for your questions and experts’ answers.
Join us for a friendly, upbeat class atmosphere for maximising the value of time spent sharing and learning from each other.
Speakers
Katelyn Belyus
Vice President Strategy and Analytics
Piano
United States
Giacomo Bernardi
Head of Customer Engagement and Churn
Corriere della Sera / RCS Mediagroup
Italy
Kelli Dakake
Vice President, Subscriber Engagement and Retention
Hearst
United States
Angélica Domínguez Martín
Customer Strategy Director
El Pais / Prisa Noticias
Spain
Ginny Dymek de Hernandez
Digital Consumer Sales Manager
Newsdays
USA
Gustaf Eriksson
Executive Vice President Subscriptions
Amedia
Norway
Lukas Erbrich
Research Associate, Chair of Media Economics
Technische Universität Dortmund
Germany
Tor Marius Espedal
Head of Customer Base Management
Schibsted Media
Norway
Peter Fader
Professor of Marketing
Wharton School of the University of Pennsylvania
United States
Curtis Huber
Senior Director, Circulation and Audience Revenue
The Seattle Times
United States
Lior Kodner
Chief Executive Officer, Digital
Haaretz
Israel
Ankit Nama
Growth Product Manager
The Hindu
India
Ashok Subramanian P
Head Of Digital Subscriptions and Marketing
The Hindu
India
Greg Piechota
Researcher-in-Residence, Readers First Initiative Lead
INMA
United Kingdom
Louise Sköld Lindell
Head of Editorial Development
Göteborgs-Posten / Stampen
Sweden
Katharina Starke
Topic Owner Engagement
Handelsblatt
Germany
Alan Streck
Digital Growth Executive Manager
Zero Hora / Grupo RBS
Brazil
Madelein Venter
General Manager, Marketing and Subscriptions - News Division
Media24
South Africa
