Agenda


Thursday, November 7

Module 1: How to acquire subscribers via big events

10:00 a.m.-12:30 p.m.
(New York time)

About today's module


In this module, we turn to thought leaders and practitioners for the latest insights and best practices in expanding the appeal of journalism and news products to new segments and new markets — especially in a year like 2024 with major events.

Tuesday, November 12

Module 2: Growth beyond high-demand subscribers

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

In this module, we meet experts and peers to learn the best practices in using data and marketing technology to improve efficiency and effectiveness of our acquisition efforts. How to use bundling strategically and tactically to attract casual readers? How to address more consumer needs than just news? What can we do to grow our reach and engagement when the news cycle is up? What are the hottest distribution and acquisition channels and what are the best practices?

Thursday, November 14

Module 3: Pricing and paywall models that are working best for acquisition

10:00 a.m.-12:30 p.m.
(New York time)

About today's module

Learn the latest in pricing strategies that acquire high-ARPU and low-ARPU readers. Learn the shifts in thinking around paywall models that impact subscriber acquisition. Is this the right time to increase prices? And if so, how to manage risk of increased churn? How to convert the audience we have at a higher rate? And what are the key acquisition benchmarks?

Register


REGISTER ONLINE

REGISTRATION FORM (INDIVIDUAL)

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

E-Mail me

Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me