Monday-Tuesday, July 22-23 | Le Meridien, New Delhi | How to register for Festival
Over breakfast, join study tour participants for a briefing and introduction to the vibrant New Delhi media scene
Bus departure from the reception lobby at 8.30 a.m. sharp.
Gaurav Arora, will share in-depth insights on "Revenue Diversification Strategies by Jagran New Media'' at the INMA New Delhi Media Study Tour. This session will offer a detailed look at how leading publishers are innovatively expanding their revenue streams beyond traditional ad monetisation, as well as insights on the various revenue-building blocks of Jagran New Media, touching upon the five different revenue streams offered by JNM: Advertising, Syndication, Production House, Subscriptions, Content to Commerce and Events. The session will cover the cutting-edge integration of content, data science, and technology that drives the company’s digital strategy, diversified revenue streams, and the role of monetisation in amplifying content reach and revenue.
Enjoy lunch before gaining access to the world of the Times Internet and discover how it uses GenAI across different functions for growth, monetisation, and engagement. Dive into their approach to GenAI-led products and automation in processes and functions.
Inshorts, the news app has been one of the pioneers of native advertising. Learn how to unleash the power of native as you dive into how Inshorts uses native, customisable and content-driven advertising to create engaging, personalized, and effective ad campaigns to captivate your audience.
Unwind after a long day , over coffee and drinks.
Board the study tour bus to return back to Le Meridien.
Welcome breakfast, recap of the day before and what to expect from the day ahead. Over breakfast, join study tour participants for a catch up from the day before and what to expect from day 2 of the study tour.
Gain insights on navigating a cookieless future and its impact on monetisation. Learn about strategies to approach audiences and customers and how news media companies can best leverage content, data, and technology. What will be the impact on programmatic? Is there a way to develop a more ethical and sustainable approach to monetisation? What is the correct way to approach CDP integration? What is the roadmap to creating a cohort - in the context of what marketing wants? What parameters are important in tracking and how to track a specific parameter given that there are multiple ways to measure the same thing? Lastly, hear about GroupM's expectations from sales, data and product teams at the publisher end.
Experience WPP's Creative Technology Experience Centre firsthand, where you can explore the cutting-edge potential of emerging technologies and AI in creativity and campaigns. Discover the latest creative tech tools and technologies, explore various use cases, and learn how to maximize impact and engagement with creative technology. Discover how modern-day marketing will transform with the blazing speeds of 5G superhighways, enabling unprecedented innovation and connectivity.
Subscriptions:
Gain insights into best practices on Mint subscriptions. Learn about how HT Digital leverages data to understand subscribers better; personalizes experience to match user preference; importance of feedback; monitors and analyzes engagement metrics for retention; and uses predictive models to proactively address churn.
AI in the newsroom
Understand the role of automated story creation — and how the newsroom publishes certain kinds of stories with minimal manual intervention, helping to cover more topics and maintain a consistent publishing schedule. Learn about news recommendations and how AI helps provide insights into user needs; spotting errors and enhancing quality; how AI is used to generate multimedia content such as images, and videos from textual stories. Lastly, gain insights into data-driven insights and analytics — how AI tools scour large amounts of data to generate insights and identify trends.
HT Labs, founded in 2020, is the innovation hub of Hindustan Times. HT Labs identifies the gaps between customer / partner needs and available offerings in the market, to deliver end-to-end tech and platform solutions. HT Labs has built six exciting products, catering to different audiences of which the focus of the study tour will be on OTT Play - the one-stop destination for movie & TV buffs, offering users personalized recommendations from 65+ OTT platforms, 350+ live channels, along with news articles, podcasts and web stories and OTTplay Premium - a unified subscription accessible via a single sign-in, with paid content from 38+ OTT platforms.
With 6.3 billion views a year, Brut India is the voice of millennials and GenZ, and fastest-growing digital video publisher in the country. As a young and independent platform, Brut India has disrupted traditional journalism by embracing innovative formats that resonate with the modern generation. Through its thought-provoking content, Brut India captivates viewers, sparking conversations and encouraging critical thinking. Gain insights into how Brut Media strategically approaches video creation, formats, and audience reach.
Madhavi Sekhri
Head - South Asia Division
Strategy and Special Projects Lead - Asia Pacific
New Delhi, India
Hindi, English
Tel.: +91 99716 00632