In this introductory session, distill the key learnings from INMA’s Product & Tech Initiative from the past year before we dive into the town hall.
As we have heard repeatedly, people are everything. So how do we structure an organisation to be truly product-driven? In this session, learn why Mediahuis merged their subscriptions and product departments into one truly customer-driven team. Learn how Der Spiegel integrates product, subscriptions, data, brand, AI, and innovation and how they are managed without clear delinearisation.
In this session, break down mobile-first products, clever discoverability, and personalisation across some of the leading media companies. For most news media organisations today, the majority of viewing and engagement comes on mobile. What does a truly mobile-first product look like? Meanwhile, learn how The Hindu took a multi-dimensional approach to building more premium content – including interactives and data stories, personalisation with machine learning, a redesign of its apps and site, new distribution models like WhatsApp newsletters, and using GenAI to curate digests. Learn how Schibsted’s Aftenposten has gone to great lengths to improve their already impressive personalisation, including what they’ve learned to date and what they are doing to improve on this.
Across a recent Los Angeles study tour and private visits with Big Tech companies and emerging AI start-ups, INMA has developed unique insights into the world of formats, audio, and commerce. In this session, learn about packaging, UX, and design issues, audio trends, and emerging examples on commerce – including social commerce.
In this session, learn about the acceleration Conde Nast is seeing in the need to clear up UX/consumer experience in its products and apply a real focus on branding.
After a year in which INMA focused on adapting quickly in legacy systems, seamless cross-platform media experiences, and strengthening foundational processes, what does the association plan on prioritising in the 2025 version of its popular Product & Tech Initiative? Join the conversation, and provide your feedback.