The Product & Tech Town Hall by the International News Media Association (INMA) represents a report card to members and the news industry we serve about what our network has learned in 2024 about one of the fastest-moving and rising subjects in news media.
This based on the learnings distilled by Jodie Hopperton, Product & Tech Initiative lead for INMA, across more than 150 meetings, research, and discussions with product and technology leaders outside of news.
INMA’s Product & Tech Initiative looks at how media organisations can utilise technology and develop standout products – creating offerings that delight customers and enhance business growth.
Among deliverables INMA members have received in 2024:
INMA’s Product & Tech Initiative is guided by an advisory council of members that meet monthly to discuss the challenges and opportunities for product and tech leaders in news media.
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans more than 20 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 22,000 executives at 1,000+ media companies in 90+ countries. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled archive of best practices.