How news media companies can evolve into a data-driven newsroom and measure success

Newsroom KPIs

Data-fluent culture

What data tells us

What to stop doing

Understanding the metrics for success

What exactly is newsroom transformation? And how will we know when we have “transformed”?

In this INMA Newsroom Transformation Master Class we will dive into metrics and KPIs that today's journalists must know if news brands are to deliver impact and influence in a fast-changing world.

We will look at establishing newsroom-wide KPIs, creating a data-fluent newsroom culture, understanding what data can and can't tell us, and using data to guide decisions on what to stop doing.

Join some of the most experienced and innovative working journalists and news leaders in the world as they share what we still need to do to accelerate newsroom transformation and face multiple challenges.

In three modules, you’ll get a mini-MBA in newsroom management and come away with ideas and tools you can apply tomorrow to the challenges you face today.


Coming soon ...


Content economics: Helping newsrooms understand the value of their work

Data mindset: Using data to influence decisions and setting KPIs/OKRs

Unlocking relevancy: Learning to be more audience-centric in topics and presentation

Stop doing: To position ourselves for success, what are we willing to give up?

Competition analysis: Who are we really competing with and how do we get the upper hand?

Partnerships: Developing strong partnerships to drive business results

Newsroom restructuring: Effectively analyzing and reconfiguring your newsroom structure


Thursday, October 10

Module 1: Establishing newsroom-wide KPIs

Click here for more information on this module

Tuesday, October 15

Module 2: Creating a data-fluent newsroom culture

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Thursday, October 17

Module 3: Understanding what data tells us and what it can’t

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What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$495 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,290, which includes one free year of INMA membership



Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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