Agenda


Thursday, October 10

Module 1: Establishing newsroom-wide KPIs

10:00 a.m.-12:30 p.m.
(New York time)

What this module will cover

Taking a case study approach, INMA will zero in on establishing data mindsets in newsrooms, using data to influence decisions and setting KPIs and OKRs. We also will look into content economics, helping newsrooms understand the value of their work.

Tuesday, October 15

Module 2: Creating a data-fluent newsroom culture

10:00 a.m.-12:30 p.m.
(New York time)

What this module will cover

Data fluency is considered by many to be the top signal of how transformed newsrooms are. How often should journalists and editors be aware of data? Which newsroom professionals should be data-informed? How does data fluency lead to greater audience-centricity?

Thursday, October 17

Module 3: Understanding what data tells us and what it can’t

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

In this final module, learn how top newsrooms are making data actionable. What can data tell us, and what can't it tell us? After studying the data and prioritising audience engagement, what are we willing to give up? What are the practical impacts of data fluency on how newsrooms are organised and how they may need to be reconfigured?

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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