Evolving your newsroom means centering your audience, using data to guide decisions
How to position your newsroom for success
The role journalists play
Data-fluent newsroom culture
Reorganising for the future
Understanding your audience
Understanding the metrics for success
What exactly is newsroom transformation? And how will we know when we have “transformed”?
In this INMA Newsroom Transformation Master Class we will dive into metrics and KPIs that today's journalists must know if news brands are to deliver impact and influence in a fast-changing world.
We will look at establishing newsroom-wide KPIs, creating a data-fluent newsroom culture, understanding what data can and can't tell us, and using data to guide decisions on what to stop doing.
Join some of the most experienced and innovative working journalists and news leaders in the world as they share what we still need to do to accelerate newsroom transformation and face multiple challenges.
In three modules, you’ll get a mini-MBA in newsroom management and come away with ideas and tools you can apply tomorrow to the challenges you face today.
Speakers
Marci Alboher
Vice President, Narrative Strategy and Thought Leadership
CoGenerate
United States
Josh Awtry
Senior Vice President for Audience
Newsweek
United States
Eduardo Lindenberg de Azevedo
Director of Innovation
Rede Gazeta
Brazil
Olena Bohynska
Co-CEO
Legit
Ukraine
Chani Guyot
Publisher
Human Journalism Network
Argentina
Emma Löfgren
Senior Digital News Editor
The Local, and Writer, The Fix
Sweden
Duncan Magidson
Digital Communications Specialist
CoGenerate
United States
Joanna Norris
Managing Director
Stuff Masthead Publishing
New Zealand
Jens Pettersson
Head of Editorial Development
NTM
Sweden
Lena K. Samuelsson
Senior Advisor
Schibsted
Sweden
Florian Schiller
Managing Director
OVB Media
Germany
Dmitry Shishkin
CEO
Ringier Media International
Switzerland
Shawna VanNess
Associate Managing Editor
Newsday
United States
Rutger Verhoeven
CMO and Co-Founder
smartocto
Netherlands
Curated by
Amalie Nash
Lead, Newsroom Transformation InitiativeInternational News Media Association (INMA)
Themes
Revamping your content strategy to focus on audience
Understanding the metrics that matter
Reorganising to deliver business outcomes
Cultivating a loyal audience, attracting younger readers
Moving beyond text in storytelling
Revamping your content strategy to focus on audience
Understanding the metrics that matter
Reorganising to deliver business outcomes
Cultivating a loyal audience, attracting younger readers
Moving beyond text in storytelling
Supported by
Agenda
Thursday, October 10
Module 1: What it means to transform your newsroom
Newsroom transformation is an ever-evolving concept as we learn more about our audiences and adapt to changing platforms and technology. The concept of newsroom transformation covers everything from your culture to the data you monitor to the way you’re organised. So where should you start or focus your attention to best deliver on your goals?
Click here for more information on this module
Tuesday, October 15
Module 2: Become more relevant by understanding your audience
To build a loyal audience and attract new readers, our journalism must be relevant and essential. That requires a laser-focus on readers, who we can better understand through data and a modern user needs framework. This module will dig into the metrics that matter and how successful newsrooms are responsive to their audiences.
Click here for more information on this module
Thursday, October 17
Module 3: Case studies and lessons on newsroom reorganisation and transformation
Reorganisation can play a significant role in newsroom transformation, and it’s something leadership should be looking at continuously. Training is another critical component of that work to ensure your journalists are keeping pace with change. In this module, we look at different organisational case studies and best practices.
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$495 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,290, which includes one free year of INMA membership