Below are the recording and presentations from the INMA Newsroom Transformation Town Hall on Monday 16 December 2024.

Newsroom Transformation Town Hall

Recorded Monday 16 December 2024

What INMA has learned about newsroom transformation in 2024

Presented by :

Amalie Nash
Newsroom Transformation Initiative Lead, INMA

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Video Start Time: 00:00:01

Brainsnacks: Lessons learned in newsroom transformation

Presented by :

Lesson 1: Change management is hard but crucial
Lena K. Samuelsson
Senior Advisor, Schibsted, Sweden

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Video Start Time: 00:24:31

Lesson 2: Data isn’t meaningful unless it leads to insights
Troels Behrendt Jørgensen
Digital Director, Politiken, Denmark

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Video Start Time: 00:43:23

Lesson 3: User needs can lead to better understanding of audience
Alwin Wubs
Newsroom Analyst, Mediahuis Noord, Netherlands

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Video Start Time: 01:00:03

Lesson 4: Readers crave new storytelling formats
Danielle Rindler
Director, Visual Storytelling and User Experience, Hearst Newspapers, United States

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Video Start Time: 01:17:00

What research tells us about combatting news avoidance

Presented by :

Benjamin Toff
Director, Minnesota Journalism Center and Associate Professor, Hubbard School of Journalism & Mass Communication, University of Minnesota, United States

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Video Start Time: 01:38:13