How change management muscle is essential now to digitally transform newsrooms
Data that leads to insights
Understanding audience through user needs
Automate workflows when possible
Cultivate direct traffic
Transforming our newsrooms: What have we learned, and what’s next?
What does it mean to transform your newsroom? How will you know when your newsroom has transformed?
These are the questions we asked ourselves at the beginning of the year when we added “transformation” to the name of the Newsroom Transformation Initiative. We knew then — as we do today — that transformation in the media industry does not have a start and an end date. But it does have important markers of success.
In this sweeping, end-of-year town hall for the initiative, INMA will spotlight and reinforce insights and lessons learned through the year –– from the importance of measuring the right data to centering audience in your content strategy.
This pre-holiday, two-hour event on Monday, December 16, will cover the key insights, case studies and lessons learned throughout the year. We’ll also offer a preview on what’s to come in the Newsroom Transformation Initiative in 2025.
Speakers
Troels Behrendt Jørgensen
Digital Director
Politiken
Denmark
Danielle Rindler
Director, Visual Storytelling and User Experience
Hearst Newspapers
United States
Lena K. Samuelsson
Senior Advisor
Schibsted
Sweden
Benjamin Toff
Director, Minnesota Journalism Center and Associate Professor,
ubbard School of Journalism & Mass Communication, University of Minnesota
United States
Alwin Wubs
Newsroom Analyst
Mediahuis Noord
Netherlands
Curated by
Amalie Nash
Newsroom Transformation Initiative LeadInternational News Media Association (INMA)
About the Town Hall
The Newsroom Transformation Town Hall by the International News Media Association (INMA) represents a report card to members and the news industry we serve about what our network has learned in 2024 about the most important subject in media. The Newsroom Transformation Town Hall is based on the learnings distilled by Amalie Nash, Newsroom Transformation Initiative lead for INMA, through a year that has included nearly a dozen Webinars, a master class, report and twice-monthly newsletters.
Date
Monday, December 16
Time
10:00 - 12:00 (New York time) | 15:00 - 17:00 (London time)
Registration fee
Free
What you receive:
Livestream on December 16
Recording of Town Hall
All Town Hall presentations
The Newsroom Transformation Town Hall by the International News Media Association (INMA) represents a report card to members and the news industry we serve about what our network has learned in 2024 about the most important subject in media. The Newsroom Transformation Town Hall is based on the learnings distilled by Amalie Nash, Newsroom Transformation Initiative lead for INMA, through a year that has included nearly a dozen Webinars, a master class, report and twice-monthly newsletters.
Date
Monday, December 16
Time
10:00 - 12:00 (New York time) | 15:00 - 17:00 (London time)
Registration fee
Free
What you receive:
Livestream on December 16
Recording of Town Hall
All Town Hall presentations