Agenda


Monday, December 16

10:00 a.m. - 10:05 a.m.
(New York time)

Welcome and introductions

10:05 a.m. - 10:25 a.m.
(New York time)

What INMA has learned about newsroom transformation in 2024

Amalie Nash Through conversations with INMA members and the advisory council, many of the same themes have emerged in this year’s Newsroom Transformation Initiative. In this session, we will distill that work into four key learnings relevant to news organisations of all sizes.

Amalie Nash, Newsroom Transformation Initiative Lead, INMA

10:25 a.m. - 11:20 a.m.
(New York time)

Brainsnacks: Lessons learned in newsroom transformation

In rapid-fire 45 minutes, we’ll hear from four news leaders on the hottest topics of the year, from cultural change to implementing user needs to creating a data fluent culture.

Lena K. Samuelsson Lesson 1: Change management is hard but crucial
Lena K. Samuelsson, Senior Advisor, Schibsted, Sweden


Troels Behrendt Jørgensen Lesson 2: Data isn’t meaningful unless it leads to insights
Troels Behrendt Jørgensen, Digital Director, Politiken, Denmark

Alwin Wubs Lesson 3: User needs can lead to better understanding of audience
Alwin Wubs, Newsroom Analyst, Mediahuis Noord, Netherlands

 Danielle Rindler Lesson 4: Readers crave new storytelling formats
Danielle Rindler, Director, Visual Storytelling and User Experience, Hearst Newspapers, United States

11:20 a.m. - 11:50 a.m.
(New York time)

What research tells us about combatting news avoidance

Benjamin Toff At the World Congress workshop, several media leaders identified news avoidance and trust in media as the most critical issues facing the industry. Benjamin Toff, a leading expert in the field of news trust and avoidance, will discuss international research on the topic and how media leaders can combat news avoidance leading into 2025.
Benjamin Toff, Director, Minnesota Journalism Center and Associate Professor, Hubbard School of Journalism & Mass Communication, University of Minnesota, United States

11:50 a.m. - 12:00 p.m.
(New York time)

How INMA will approach newsroom transformation in 2025

In this closing session, Amalie will talk about the focus for the Newsroom Transformation Initiative in 2025 –– including more practical insights. We want to understand what’s on the minds of INMA members when it comes to newsrooms …. and how to more effectively get our journalists into the business of news.

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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