Through conversations with INMA members and the advisory council, many of the same themes have emerged in this year’s Newsroom Transformation Initiative. In this session, we will distill that work into four key learnings relevant to news organisations of all sizes.
In rapid-fire 45 minutes, we’ll hear from four news leaders on the hottest topics of the year, from cultural change to implementing user needs to creating a data fluent culture.
Lesson 1: Change management is hard but crucial
Lena K. Samuelsson, Senior Advisor, Schibsted, Sweden
Lesson 2: Data isn’t meaningful unless it leads to insights
Troels Behrendt Jørgensen, Digital Director, Politiken, Denmark
Lesson 3: User needs can lead to better understanding of audience
Alwin Wubs, Newsroom Analyst, Mediahuis Noord, Netherlands
Lesson 4: Readers crave new storytelling formats
Danielle Rindler, Director, Visual Storytelling and User Experience, Hearst Newspapers, United States
At the World Congress workshop, several media leaders identified news avoidance and trust in media as the most critical issues facing the industry. Benjamin Toff, a leading expert in the field of news trust and avoidance, will discuss international research on the topic and how media leaders can combat news avoidance leading into 2025.
Benjamin Toff, Director, Minnesota Journalism Center and Associate Professor, Hubbard School of Journalism & Mass Communication, University of Minnesota, United States
In this closing session, Amalie will talk about the focus for the Newsroom Transformation Initiative in 2025 –– including more practical insights. We want to understand what’s on the minds of INMA members when it comes to newsrooms …. and how to more effectively get our journalists into the business of news.