European News Media Conference

Wednesday + Thursday + Friday, 25-27 September



The INMA European News Media Conference brings together the best practices and strategies across the diverse tapestry that is Europe – always with a special emphasis on our host country.

In 2024, the Helsinki conference marks the 51st time that European colleagues have gathered under the INMA banner. The European News Media Conference is practical and down-to-earth. A programme of practitioners and doers. Great for teams looking for inspiration and the holy grail of innovation.

How bright a spotlight can INMA shine on the European media companies doing the best at amplifying and rewarding great journalism?

Wednesday, 25 September

11:00 - 12:45

Registration and welcome lunch

Pikku Finlandia Convention Centre

Pick up your registration credentials over lunch before settling into an afternoon of conference sessions.

12:45 – 13:15

Conference Welcome and Introductions

Pikku Finlandia Convention Centre

Welcome to INMA’s 51st European News Media Conference where European media executives talk to peers from across the continent. Hear from our co-moderators how the European media story is playing out in 2024-25 and what new story the Helsinki conference will tell.

INMA Europe Division President
Petteri
Petteri Putkiranta
President, INMA Europe Division, and President, News & Feature, Sanoma Media, Finland
Moderators
Katharina Neubert
Katharina Neubert
VP Strategy & Investments, VP Strategy & Investments, Holtzbrinck Publishing Group, Germany
Nick Petrie
Nick Petrie
Deputy Digital News Director, Reuters, United Kingdom

13:15 - 13:45

Navigating the Future: Unveiling the Landscape of Media Trends in Europe

In this opening keynote, we delve into the dynamic landscape of media trends in Europe. Our opening keynote speaker will navigate through the challenges, illuminate the opportunities, and unveil the potential pitfalls shaping the future of media in this ever-evolving region. Stay tuned for valuable insights that promise to enrich our understanding of the media industry's path forward.

Speaker
Earl
Earl Wilkinson
CEO, INMA

13:45 - 14:15

AI Unleashed: Transforming the Media Landscape Through Technology and Storytelling

As we continue our exploration of cutting-edge topics, our second speaker takes the stage to unravel the transformative role of artificial intelligence in the media landscape. Get ready to embark on a journey into the intersection of technology and storytelling, as we delve into the profound impact AI is making on content creation, distribution, and audience engagement. Brace yourself for a riveting discussion that promises to illuminate the future of media in the era of artificial intelligence.

Speaker
Tuomas Syrjänen
Co-founder, AI Renewal and Member of the Board, Futurice, Finland

14:15 - 14:45

Networking Break

Time to caffeinate or decaffeinate (we don't judge) at our 'espress-o yourself' coffee break! Whether you're a latte lover, an espresso enthusiast, or a tea aficionado, come join us for a steaming cup of whatever tickles your fancy. It's the perfect opportunity to spill the beans about the sessions you've attended, stir up conversations with fellow attendees and INMA members, or simply take a moment to recharge your batteries (and your devices, too — we have outlets). Don't miss out on this brew-tiful chance to blend ideas and coffee.

14:45 - 16:00

7 x 7 on AI Practical Cases Studies

Get ready for a turbocharged AI experience! Picture this: 7 sizzling case studies served up in just 7 minutes each, with a side of tantalising Q&A to spice things up. It's like a speed-dating session with cutting-edge tech! These bite-sized "brainsnack presentations" (an INMA Classic!) are jam-packed with practical AI insights that'll have you buzzing with ideas. And the fun doesn't stop there — stick around for a special networking break where you can mingle, munch, and quiz the experts to your heart's content. Let's turn up the heat on innovation!

  • Training Your Team for AI Proficiency by Nadia Kohler, Tamedia, Switzerland
  • AI Driven, Fully Automated and Personalized Frontpage Experience by Robert Zilz, Head of Data, KStA, Germany
  • Leveraging AI for News Events by Maria Sakki, Data Lead Analyst, Financial Times, UK
  • Magna: 7 AI Tools for Journalists: 7 AI tools for journalists Tore Rich, Product Manager Generative AI, JP/Politiken Hus, Denmark
  • Article Optimizer by Bernd Vold, CTO & CPO, Ringier, Switzerland
  • ...

16:00 - 16:45

Networking Break and Deep Dive with Speakers

During this special networking break, participants get the opportunity to ask further questions to the presenters of the previous brainsnack presentations over coffee and snacks. Each speaker will be located at a dedicated table; participants can move from one to another to dive deep into the case studies presented earlier.

16:45 - 17:15

Lessons from My 6-months Fellowship in San Francisco

Jovan spent a fascinating 6 months in California learning about the future of tech, AI, and media innovations. We’ll hear about his learnings and his take on all he saw in The Golden State with his hat on as a European media executive.

Speakers
Jovan
Jovan Protic
COO, Ringier Axel Springer Polska

17:15 - 17:30

Takeaways of the Day

Our dedicated notetaker will aim to distil the afternoon's discussions, offering insightful takeaways for you to ponder.

19:00 - 21:00

Welcome Reception

INMA social functions are legendary, so be prepared to be wowed with a classy welcome reception at one of Helsinki’s elite venues. Anticipate a cosy Finnish greeting at this year's Welcome Reception, courtesy of Sanoma Media at their Headquarters; just a 7-minute walk (coincidence? We think not!) from the conference venue Pikku Finlandia. Enjoy a selection of classic Nordic beverages and treats, alongside an opportunity for a brief exploration of their newsroom.

Walking instructions via Google maps.

Thursday, 26 September

09:00 - 17:00

European News Media Conference

Pikku Finlandia Convention Centre

INMA’s foray into innovations behind growing audience, revenue, and brand continue with a patient look at what European media companies are doing best.

09:00 - 09:15

Welcome Back

Moderators
Katharina Neubert
Katharina Neubert
VP Strategy & Investments, VP Strategy & Investments, Holtzbrinck Publishing Group, Germany
Nick Petrie
Nick Petrie
Deputy Digital News Director, Reuters, United Kingdom

09:15 09:45

Data-Driven Dynamics: Mastering the Art of Innovation in Media

Dive deep into the heart of data-driven transformation with our keynote speaker. This presentation will offer an insider’s look at their pioneering data strategy, shedding light on how they harness the power of data to innovate, personalise, and lead in the competitive media landscape. Learn from their experiences in leveraging big data to drive content relevance, enhance user engagement, and streamline operations, setting a new standard for media companies worldwide. Don't miss this insightful exploration into the future of media, powered by data

Speaker
Katharina Neubert
Juan "JC" Carlos Lopez
Director of Data and AI, Schibsted Media

09:45 - 11:00

7 x 7 on Newsroom Development, KPIs & New Storytelling Formats

Get ready to delve into newsroom innovation! Brace yourself for 7 electrifying case studies served up in just 7 minutes each, followed by a burst of Q&A to keep the sparks flying. These rapid-fire "brainsnack presentations" (an INMA Classic!) are like lightning bolts of inspiration, packed with fresh ideas and battle-tested strategies you can take home and run with. But wait, there's more! Stick around for a specially curated networking break where you can rub elbows with fellow trailblazers and squeeze every last drop of knowledge out of the day. Let's ignite the future of storytelling together!

  • How NTM’s traditional print newsroom transformed to digital-only By Nils Olauson, Sweden
  • Two Newsrooms, One Team by Florian Schiller, Managing Director, OVB Media, Germany
  • Shaping the Future by Transforming Our Newsrooms by Farhad Khalil-Gossow & Richard Mertens, Funke, Germany
  • Newsletter Incubator by Fabian Rosekeit and Max Holscher, NWZ, Germany
  • Engaging the Diverse: How Aftenposten's Strategic Analysis of Audience Engagement is Redefining Content Creation and Personalization by Trine Eilertsen, Publisher, Aftenposten, Norway
  • Il Palat: vertical storytelling techniques by Jenni Smith, Social Media Manager and IL-palat producer, Iltalehti, Alma Media, Finland
  • Digital Beauty by Johannes Skov Andersen, Digital Storytelling Editor, Politiken, Denmark

11:00 - 11:45

Networking Break and Deep Dive with Speakers

During this special networking break, participants get the opportunity to ask further questions to the presenters of the previous brainsnack presentations over coffee and snacks. Each speaker will be located at a dedicated table; participants can move from one to another to dive deep into the case studies presented earlier.

11:45 - 12:05

Trust in Media

In this transformative era, technology can emerge not as a challenger, but as a champion of media trust. Anna Bulakh will delve into innovative tech solutions that enhance transparency, accuracy, and engagement in news delivery. Discover how advanced algorithms can curate content with integrity, how generative AI can ensure the veracity of information, and how artificial intelligence can aid in fact-checking, making misinformation a challenge of the past. This session promises a forward-looking approach, showing how technology, when wielded with care, becomes a powerful ally in rebuilding and nurturing trust in media among today's discerning audiences. Don't miss the opportunity to learn how embracing technological advancements can lead to a more informed, trustworthy media landscape.

Speaker
Katharina Neubert
Anna Bulakh
Head of Ethics and Partnerships, Respeecher, Ukraine

12:05 - 13:15

7 x 7 on Trust in Media and Community Engagement

Get set to dive into the heart of media trust and community engagement! Brace yourself for 7 captivating case studies served up in just 7 minutes each, followed by a whirlwind of Q&A to keep the conversation buzzing. These lightning-fast "brainsnack presentations" are a treasure trove of practical wisdom, offering up tried-and-tested ideas you can take straight to the office. And the excitement doesn't end there! Stick around for a specially curated networking break where you can mix, mingle, and delve deeper into the juicy details. Let's spark a revolution in media trust together!

  • Counterstrike of the Free Press by Laura Hyvarinen, Helsingin Sanomat, Finland
  • Faktisk: verification of video’s by Helje Solberg, NRK, Norway
  • VerificAudio: verification of audio by Luis Baena, Chief Marketing Officer, Prisa Media, Spain
  • Read Over Manipulation by Roman Imielski, Deputy Editor In Chief of Gazeta Wyborcza, Agora, Poland
  • Political Leaders Editor-in-Chief for a Day by Kamran Ullah, Chief-Editor, De Telegraaf, The Netherlands
  • Supporter Campaign: We Are One Of You by Matthias Kiechle, Südkurier Medienhaus, Germany
  • Revitalising the Welt Community by Martin Kohls, Head of Product, WELT DIGITAL, Die WELT, Germany

13:15 - 14:45

News Bytes & Nosh

Meet the exhibitors, connect, share, and learn in our Ask Me Anything sessions with the speakers of the previous 7x7 session or the INMA initiative leads, or just enjoy lunch with fellow INMA members.

14:45 - 16:00

Convergence Chronicles: A Triad of Bold Conversations on Organisational & Newsroom Transformation, Media Dynamics, and Subscription Revolution: 3 parallel Topic Cafés

What are Topic Café’s? The Topic Café awaits: immerse yourself in a lively and interactive atmosphere where ideas flow as freely as the coffee. This session – or better: these 3 parallell sessions – is not just a discussion; it's a collective exploration of ideas and insights. A forum where insights percolate, perspectives blend, and strategies for media companies to thrive in the digital age take centre stage. Let's savour the flavour of forward-thinking discourse in these thought-provoking rendezvous.

    1
    Topic Café on Organisational & Newsroom Transformation: Step into the dynamic world of organisational and newsroom transformation at this “Topic Café” session. This session is not just a discussion; it's a collective exploration of the evolving landscape of organisational dynamics. Together, let's brew a potent concoction of ideas that transcend traditional boundaries, fostering a cpmpamny and newsroom where transformational thinking takes centre stage. Welcome to the Open Café, where conversations are as bold as the coffee and where the future of organisational transformation unfolds through the collective energy of the participants.
    Discussion leads
    Amalie Nash
    Amalie Nash
    Newsroom Transformation Initiative Lead, INMA, United States of America


    2
    Topic Café on Big Tech: Embark on a riveting exploration of the intersection between Big Tech giants and the ever-evolving landscape of news media at this "Topic Café" session. As we sip on the stimulating brew of ideas, participants will delve into the complex relationship between news media companies and the powerful platforms shaping our digital era. In this caffeinated dialogue, we will dissect the challenges and opportunities that arise when navigating the intricate web of Big Tech.
    Discussion leads
    Robert Whitehead
    Robert Whitehead
    Digital Platforms Initiative Lead, INMA, Australia


    3
    Ideas on Reader Revenue: Get ready for a turbo-charged journey through the world of reader revenue in our 60-minute session – a thrilling brain-snack bonanza that promises to redefine your perspective on financial strategy. In seven-minute sprints, six dynamic case studies will unfold, each unveiling innovative approaches to bolstering subscription revenue streams. This isn't your typical conference session; it's a high-octane exploration of practical insights presented in a fun brain-snack format. Imagine each presentation as a tantalising bite-sized nugget of wisdom, served with a side of enthusiasm and flair. From unconventional tactics to ingenious solutions, participants will be treated to a fast-paced feast of revenue diversification strategies. Join us in this whirlwind of ideas, where the clock ticks fast but the takeaways linger, and leave with a toolkit of insights to transform your approach to revenue in a world that demands agility and creativity. This session is not just a cerebral delight; it's a strategic fuel stop for your business's journey towards financial resilience and growth. Get ready to devour a brain-snack buffet that packs a powerful punch!
    • Turning a free print concept to a thriving B2C digital product — Case Länsiväylä Keskisuomalainen, Finland
    • Tooltip Triumph: Unleashing Post-Purchase Power for User Engagement by Jakob Halm, DER SPIEGEL, Germany
    • How F.A.Z Acquired More Young Subscribers by Daniela Parr, Head of Campaigning Product + Sales, Frankfurter Allgemeine Zeitung, Germany
    • Onet premium: How to create an offer that is anty churn-from the beginning? by Tomasz Gawel, Managing Director Paid Content, Ringier Axel Springer Polska, Poland
    • alles.plus: Spiegel and FAZ form "Subscription Alliance of Leading Media Houses"
    Discussion leads
    Greg Piechota
    Greg Piechota
    Readers' First Initiative Lead, INMA, United Kingdom

16:00 - 16:15

Networking break

A quick break to stretch the legs and some fresh air before we go into the closing session of the day.

16:15 - 16:45

Summarising the Convergence Chronicles

INMA's 3 Initiative Leads take the stage and summarise the parallel conversations that went on during the previous sessions "Convergence Chronicles".

Amalie Nash
Amalie Nash
Newsroom Transformation Initiative Lead, INMA, United States of America
Greg Piechota
Greg Piechota
Readers' First Initiative Lead, INMA, United Kingdom
Robert Whitehead
Robert Whitehead
Digital Platforms Initiative Lead, INMA, Australia

16:45 - 17:15

Shaping the Future: Embracing Constructive Journalism for a Hopeful Tomorrow

Join us for our closing keynote to explore the transformative power of solution-driven journalism. Discover how shifting the narrative towards solutions can counteract news fatigue and avoidance, fostering a more informed and engaged public. Learn why it's crucial now, more than ever, to spotlight progress and possibility in our news consumption. Our speaker will unveil the strategies behind this approach and its impact on society. And why it also makes business-sense. Be part of the movement towards a more hopeful, action-oriented media landscape.

Robert Whitehead
Cathrine Gyldensted
Journalist, Founder, Constructive Journalistic Methods and Media Entrepreneur, Denmark

17:15 - 17:30

Conclusions and takeaways of the day

Our dedicated notetaker will aim to distil the afternoon's discussions, offering insightful takeaways for you to ponder.

19:00 - 22:00

Conference Soiree

After a day of conference sessions, it’s time for a more informal soiree: a casual reception and dinner that further builds out the Helsinki story.
The best view of Helsinki opens upon arrival by boat: it is a view of a white, fresh city full of expectations. Restaurant Saaristo, located on the Klippan island in front of South Harbour, offers this same view and atmosphere for your enjoyment. Make your way to the Saaristo ferry dock and step on board the little ferry that will take you to the island on which the restaurant is located. The ferry only takes 2 to 3 minutes and goes back and forth continuously.

Location: Restaurant Saaristo

Friday, 27 September

09:00 - 13:00

European News Media Conference

Did we really save the best programming for the last day? Enjoy riveting keynotes on major news industry topics, punctuated by a distillation that will be “your” story when you return home.

09:00 - 09:15

Welcome back

Moderators
Katharina Neubert
Katharina Neubert
VP Strategy & Investments, VP Strategy & Investments, Holtzbrinck Publishing Group, Germany
Nick Petrie
Nick Petrie
Deputy Digital News Director, Reuters, United Kingdom

09:15 - 10:45

7 x 7 on Sustainable Revenue Diversification

Gear up for the ultimate 7x7 experience as we jump into sustainable revenue diversification! Get ready for a powerhouse lineup of 7 case studies served hot and fast in just 7 minutes each, followed by a lightning round of Q&A to keep the ideas flowing. These turbocharged "brainsnack presentations" are packed with practical insights and battle-tested strategies you can snatch up and put into action right away. After the seventh case study, stick around for a specially crafted networking break where you can mingle, munch, and dive even deeper into the discussion. Let's ignite a revolution in revenue generation together!

  • Story Premium Format by Georg Burtscher, Managing Director, Russmedia, Austria
  • Fueling Advertising Funnels for E-commerce and News Media Growth by Monika Sveen, Strategic Adviser, and Ina Kreutz Pauli, Strategic Key Account Manager, Amedia, Norway
  • Ozone Smart Bidstream by Dipti Patel, Publisher Development Director, Ozone Project, UK
  • Ad Sales: From Mediocre To Best In Class. A Transformation Story by Annie Lidesjö, Head of Operations and People, NTM, Sweden
  • Expressen Story by Paul Brandenfeldt, Head of Sales, Bonnier News, Sweden
  • How VK Media Used Predictive Analysis to Increase Ad Revenue from Articles Gone Viral by Anton Gunnarsson Molin, Head of sales and strategist — Digital Media, VK Media, Sweden
  • Meeting Consumers’ Shopping Needs & Funding Journalism by Maren Qvale, Head of SEO and affiliate, VG, Norway
  • Irish Independent Masterbrand by Lee Martin, Head of Marketing and Promotions, Irish Independent, Ireland

10:45 - 11:15

Closing keynote: Visionaries Unite: Shaping the Media Landscape of Tomorrow

As the final highlight of our 2024 edition of the Media Innovation Week Conference, we are honored to present a closing keynote speech that not only encapsulates the insights and innovations discussed over the past days but also casts a forward-looking perspective on the future of media. In this thought-provoking session, our esteemed speaker will explore emerging trends, challenges, and opportunities shaping the media landscape. Through a blend of personal anecdotes, cutting-edge research, and visionary ideas, attendees will be inspired to rethink their roles in a rapidly evolving industry. This keynote will serve as a call to action for media professionals, scholars, and enthusiasts alike, urging us to navigate the complexities of the digital age with creativity, ethics, and an unwavering commitment to excellence. Join us as we conclude our conference on a note of inspiration and aspiration, ready to shape the future of media.

Speaker
Arian
Arian Okhovat Alavian
Founder, PANTHA RHAI

11:15 - 12:30

Closing drinks and Deep Dive with Speakers

During this special networking break, participants get the opportunity to ask further questions to the presenters of the previous brainsnack presentations over closing drinks and snacks. Each speaker will be located at a dedicated table; participants can move from one to another to dive deep into the case studies presented earlier.
Before you embark on your weekend adventures in Helsinki or rush off to catch your flight home (or head back to the office), come mingle with fellow INMA members over closing drinks. It's the perfect way to cap off the conference.



Supporters




Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me