10:00 a.m.-12:30 p.m.
(New York time)

How can generative AI improve every aspect of our business? How can we use it to strengthen customer loyalty and to make sales more efficient? How to assist our journalists? What about the question of ROI and issues such as build vs. buy? Our speakers present crucial insights from their own innovations and experimentation.

10:00 a.m.-10:05 a.m. (New York time)
Welcome & introduction
Sonali Verma, Generative AI Initiative Lead, INMA




10:05 a.m.-10:35 a.m. (New York time)
Keynote: Turning challenges into opportunities

Generative AI has opened the door to new workflows and tools, drawing attention to data infrastructure and ethical guidelines. What is the best way to navigate this? A look at concrete examples and an inspiring vision for the future.

Uli Köppen, Head of the AI + Automation Lab, Bayerischer Rundfunk, and Co-Lead, BR Data Data Team, Germany



10:35 a.m.-11:35 a.m. (New York time)
GenAI that makes us money

News brands are squeamish about using GenAI for content creation. Matt tells us how Stuff New Zealand automated its production of sponsored content, with stellar results.

Matt Headland, Managing Director, Brand Connections, Stuff, New Zealand

An advertising chat product that obtains first-party data and generates stronger user engagement is creating waves in the media industry. Siddhant explains how it works and what’s next.

Siddhant Satsangi, Head of Growth, Times Internet, India

Nikkei used generative AI to build a new product – and then monetized it. Seiya walks us through the process.

Seiya Shinhashi, Product Manager, Nikkei, Japan




11:35 a.m.-12:05 p.m. (New York time)
GenAI to strengthen customer loyalty and make advertising more efficient

How can we use GenAI to ensure our customers are better taken care of and our customer-service staff are not overburdened? Fabian walks us through an AI voice solution that ended up paying for itself in six months.

Fabian Rosekeit, Head of CRM and Growth, Medien Hub Bremen-Nordwest

Nordwest’s product portfolio is complex and expanding rapidly. Thorge and his team built a chatbot, connected to an extensive knowledge base, that can answer the sales team’s questions and find the right solution from the product portfolio for the customer, based on industry, budget, and a general advertising goal or theme.

Thorge Schramm, Senior Product Manager, Nordwest Media




12:05 p.m.-12:25 p.m. (New York time)
Do this, don’t do that

Practical examples of what works and what doesn't, combined with insight into build vs buy decisions, ROI and getting your stakeholders and organisation aligned behind your efforts.

Kasper Lindskow, Head of AI, JP/Politikens Hus




12:25 p.m.-12:30 p.m.(New York time)
Wrap up

10:00 a.m.-12:30 p.m.
(New York time)

How can we do more with limited resources? We’ll hear from newsroom leaders who showcase their GenAI applications for digital and print workflows as well as those that help understand and serve customers better. Plus: An in-depth look at GenAI tools for newsrooms.

10:00 a.m.-10:05 a.m. (New York time)
Welcome & introduction
Sonali Verma, Generative AI Initiative Lead, INMA



10:05 a.m.-10:35 a.m. (New York time)
Keynote: How does one of the world's leading media companies tackle the challenges and opportunities presented by GenAI?

Zach outlines his vision and philosophy for using AI in journalism along with practical use cases that he considers exemplary.

Zach Seward, Head of Newsroom AI, The New York Times



10:35 a.m.-10:55 a.m. (New York time)
How HT Media doubled its traffic on niche sites and gained more than 40 per cent in market share

Join us to learn about this best practice for using AI in the newsroom. Aviral shares his insights with us on using AI to generate content that engages readers while helping editors with predictive content selection at this Indian publishing giant.

Aviral Mathur, Head of Data and Analytics, HT Media



10:55 a.m.-11:05 a.m. (New York time)
Google and its emerging GenAI products

As Google demonstrated at its recent Silicon Valley developer-focused I/O conference, the company is a leader in the fast-moving generative AI space. In this session, learn more about the GenAI products under way at Google including its flagship Gemini AI model, the redesign of search with AI Overviews, and its new Ask Photos assistant that can dig through archives.

Juan Marchese, Partnerships Manager, Google



11:05 a.m.-11:35 a.m. (New York time)
GenAI to save €500,000 annually

OVB Media will save more than €500,000 annually by using GenAI automation in its editing process – and its editors love it. Florian walks us through how OVB built and refined this tool within 10 weeks and got journalists on board with GenAI.

Florian Schiller, Managing Director, OVB Media



11:35 a.m.-12:05 p.m. (New York time)
Two smart ways to use GenAI to better understand your customers

Mediahuis is using sentiment analysis to classify customer feedback, slashing analysis time from 24 hours to just 1-2 hours. The publisher now gets real-time, actionable insights through dynamic dashboards, enabling strategic decision-making and quicker adaptation to customer needs.

Pieter de Jong, Customer Experience Project Manager, Mediahuis Noord

Bergens Tidende introduced AI in its collection and scoring of customer satisfaction data, almost quadrupling the amount of feedback collected. It now swiftly understands how satisfied readers are in real-time, whether satisfaction is trending up or down, and the most important action points to address.

Magnus Helgesen, UX Lead, Bergens Tidende


12:05 p.m.-12:30 p.m. (New York time)
Sketching the field of GenAI tools for newsrooms

There is a profusion of GenAI tools out there to choose from. Which are worth your time and money, and which are the ones to watch going forward?

Nikita Roy, Knight Fellow at the International Centre for Journalists
Jeremy Caplan, Director of Teaching and Learning at CUNY's Newmark Graduate School of Journalism



12:30 p.m.-12:45 p.m.(New York time)
Wrap up

10:00 a.m.-12:30 p.m.
(New York time)

As we move towards personalisation, our speakers share real-world examples of innovative GenAI use cases that have helped them serve news consumers’ needs more effectively, while building trust in AI products.

10:00 a.m.-10:05 a.m. (New York time)
Welcome & introduction
Sonali Verma, Generative AI Initiative Lead, INMA



10:05 a.m.-10:35 a.m. (New York time)
Keynote: How does Axel Springer approach consumer-facing products

Axel Springer is known for being a global leader in innovation. Alexandra shares insights on practical use cases from across Axel Springer’s network of brands and gives us a glimpse of what lies ahead.

Alexandra Irina Nicolae, Senior Technical Product Owner, Generative AI, Germany


10:35 a.m.-10:55 a.m. (New York time)
The rise of the GenAI-powered tv anchor

Join us to learn about the uses and safeguards around a multilingual GenAI tv anchor that is seamlessly integrated into daily shows across broadcast, radio, and digital channels, presenting content ranging from news updates, weather forecasts, daily astrology and sports bulletins, and also hosting the prestigious prime-time news slot.

Vibhor Gandotra, Head of Strategy and Special Projects, India Today, India


10:55 a.m.-11:35 a.m. (New York time)
Two smart uses of GenAI that serve the reader better

FAZ subscribers have repeatedly said they are tight on time and would like a better overview and faster access to content. Nico explains how FAZ’s new GenAI product saves subscribers time and helps them grasp the news better.

Nico Wilfer, Chief Product Officer, Frankfurter Allgemeine Zeitung

Mike introduces us to a GenAI chatbot that helps readers find exactly what they are looking for, serving the purpose of one-to-one personalisation and building stronger loyalty with Canada’s national newspaper.

Mike Pletch, Managing Director of Product and UX, The Globe and Mail


11:35 a.m.-11:55 a.m. (New York time)
GenAI for managing audience feedback

Advance Local removed reader comments from its websites because they were so toxic four years ago. Now, Advance is using GenAI to solve the problem – without the burden that comment moderation would add to its journalists’ workload.

David Cohn, Senior Director, Alpha Group, Advance Local


11:55 a.m.-12:10 p.m. (New York time)
Build trust with users on GenAI products

Most news organisations are concerned about how their audiences will react to GenAI products. Carmen explains how SZ familiarised its subscribers with GenAI features and used them to understand their interactions with its products.

Carmen Heger, Head of Data Science, Süddeutsche Zeitung Digitale Medien


12:10 p.m.-12:30 p.m.(New York time)
Takeaways and wrap up