Agenda


Wednesday, November 13

10:00 a.m. - 10:05 a.m.
(New York time)

Welcome and introductions

10:05 a.m. - 10:30 a.m.
(New York time)

What INMA has learned about GenAI in 2024

Sonali Verma Across more than 125 interviews with members worldwide, INMA has done the deepest dive in the news industry on the best practices of generative AI at news media companies. Across newsrooms, advertising and marketing, and operations, workflows have been impacted by gains in efficiency and productivity. In this opening session, INMA’s GenAI Initiative lead will distill key learnings from the year – the commonalities and the outliers at media companies.

Sonali Verma, GenAI Initiative Lead, INMA

10:30 a.m. - 11:00 a.m.
(New York time)

GenAI in practice at the Financial Times

Liz Lohn In this session, walk through The Financial Times’ brand journey from experiments to practical applications of AI newsroom tools. Learn about the FT’s evolution in capabilities for discovering news stories and presenting them, as well as the opportunities that lie ahead.

Liz Lohn, Product Director, Financial Times, and Co-Founder, Repit

11:00 a.m. - 11:30 a.m.
(New York time)

Why Generative AI might be as big for the news business as we think

Ritvvij Parrikh Learn about the algorithmic distribution and other key growth strategies from India’s Times Internet, the digital arm of India’s largest media conglomerate. Hear about key GenAI learnings from experimentation and best practices for value creation.

Ritvvij Parrikh, Senior Director of Product, Times Internet, and Author, Media Flywheels newsletter

11:30 a.m. - 12:00 p.m.
(New York time)

AI developments to track in 2025

Sam Guzik The pace of AI development shows no sign of letting up. As we wrap up a year of ambitious experimentation, what have we learned about the disruptive impacts that will alter the media ecosystem going forward? And what signals should we watch in the year ahead to stay ahead of the curve? The presenter is a regular contributor to the Future Today Institute’s closely watched annual Tech Trends Report.

Sam Guzik, Senior Director of Product, New York Public Radio, and Foresight Affiliate, Future Today Institute

12:00 p.m. - 12:15 p.m.
(New York time)

How INMA aims to dissect GenAI best practices in the year ahead

After a year of an unprecedented spotlight on GenAI, INMA’s popular initiative will continue in 2025. What will the storyline for GenAI be at media companies? What are emerging themes? How can INMA verticalise the subject for deeper value for members? Learn more in this closing session, including how media professionals can help.

Sonali Verma, GenAI Initiative Lead, INMA

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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