Across more than 125 interviews with members worldwide, INMA has done the deepest dive in the news industry on the best practices of generative AI at news media companies. Across newsrooms, advertising and marketing, and operations, workflows have been impacted by gains in efficiency and productivity. In this opening session, INMA’s GenAI Initiative lead will distill key learnings from the year – the commonalities and the outliers at media companies.
In this session, walk through The Financial Times’ brand journey from experiments to practical applications of AI newsroom tools. Learn about the FT’s evolution in capabilities for discovering news stories and presenting them, as well as the opportunities that lie ahead.
Learn about the algorithmic distribution and other key growth strategies from India’s Times Internet, the digital arm of India’s largest media conglomerate. Hear about key GenAI learnings from experimentation and best practices for value creation.
The pace of AI development shows no sign of letting up. As we wrap up a year of ambitious experimentation, what have we learned about the disruptive impacts that will alter the media ecosystem going forward? And what signals should we watch in the year ahead to stay ahead of the curve? The presenter is a regular contributor to the Future Today Institute’s closely watched annual Tech Trends Report.
After a year of an unprecedented spotlight on GenAI, INMA’s popular initiative will continue in 2025. What will the storyline for GenAI be at media companies? What are emerging themes? How can INMA verticalise the subject for deeper value for members? Learn more in this closing session, including how media professionals can help.