What news media has learned about GenAI after an unprecedented year of discovery and best-practice sharing

Use cases that pay off

Approaches for testing and experimentation

Scaling and adoption

What’s next for GenAI and media

GenAI in news media: What have we learned, and what’s next?

Generative AI burst on the scene with a bang two years ago, scattering opportunities for increased efficiency and effectiveness across the news media industry. What have we learned about taking full advantage of these? And what does the future hold?

In this ambitious, end-of-year town hall for the news industry, INMA will focus on how generative AI is re-writing the operations and best practices of news media companies. We will spotlight what INMA has learned through Year 1 of its GenAI Initiative.

This two-hour event on Wednesday, November 13, will cover the latest trends, use cases, and best practices for GenAI from INMA with guidance from key thinkers and practitioners at the Financial Times, Times Internet, and the Future Today Institute.

The town hall will be a practical distillation of what INMA members have learned in the past year – and a sneak peek into the subject in 2025.

Speakers

Liz Lohn

Liz Lohn

Director of Product
The Financial Times
United Kingdom

Ritvvij Parrikh

Ritvvij Parrikh

Senior Director of Product
Times Internet
India

Sam Guzik

Sam Guzik

Senior Director of Product
New York Public Radio
United States

Sonali Verma

Sonali Verma

GenAI Initiative Lead
INMA
Canada



About the Town Hall

The Generative AI Town Hall by the International News Media Association (INMA) represents a report card to members and the news industry we serve about what our network has learned in 2024 about the most important subject in media. The GenAI Town Hall is based on the learnings distilled by Sonali Verma, GenAI Initiative lead for INMA, across more than 125 meetings delving into best practices focused on efficiencies and productivity in newsrooms, advertising and marketing, and operations.

Date
Wednesday, November 13

Time
10:00 - 12:15 (New York time) | 15:00 - 17:15 (London time)

Registration fee
Free

What you receive:
Livestream on November 13
Recording of Town Hall
All Town Hall presentations


Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me