Red Study Tour Agenda

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May 22

7:00 a.m.-7:45 a.m.
Study Tour registration and welcome coffee

Join INMA at the Westin Times Square for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.

Westin Times Square Hotel
270 West 43rd Street
Fourth Floor Atrium

7:45 a.m.-8:30 a.m.
Study Tour briefing

What you can expected over the next two days of study tour, punctuated by an overview of the New York media scene, is the focus of this briefing for participants of all three INMA study tours. Afterward, your study tour will begin.

Westin Times Square Hotel
270 West 43rd Street
Gershwin Ballroom, Fourth Floor

8:45 a.m.-9:15 a.m.
Group walk to The New York Times (5 minutes)

After the executive briefing, the Red Study Tour will depart the Westin Times Square’s ground-level for a five-minute walk to The New York Times. Bring your INMA badge, comfortable shoes, a government-issued ID, and proof of COVID vaccination. Just to be safe: pack a mask.

9:15 a.m.-12:15 p.m.

A growing array of titles powered the world's top news brand to more than 9 million digital subscriptions. Get a briefing on their work with subscriptions, product, data, and more.

The New York Times
620 8th Avenue

Director of Data Strategy, New York Times, United States

Anna Coenen

Senior Vice President, Head of Subscription Growth, The New York Times, United States

Ben Cotton

Vice President, Games and Standalone Products, The New York Times, United States

Michael Beach

Vice President, Subscription Growth & Planning, The New York Times, United States

David Gurian-Peck

Deputy Editor, Personalization, The New York Times, United States

Derrick Ho

Director of Product Management, The New York Times, United States

JiaJia Jin

12:15 p.m.-12:45 p.m.
Group walk to Gannett | USA Today Network (16 minutes)
12:45 p.m.-2:00 p.m.

The Gannett | USA Today Network is the world’s largest newspaper company with 200+ titles across the United States. Learn more about its digital content network, product-focused initiatives, video, and more.

Gannett | USA Today Network
1675 Broadway
25th Floor

Senior Vice President, Head of Content Ventures, Gannett | USA TODAY NETWORK, United States

Kate Gutman

Vice President, Digital Distribution, Gannett | USA TODAY NETWORK, United States

Caroline Harris

2:00 p.m.-2:30 p.m.
Group walk to Hearst (6 minutes)
2:30 p.m.-3:45 p.m.

Get lessons on attracting and retaining audiences from this widely used analytics platform.

Chartbeat @ Hearst
300 W 57th Street

Chief Marketing Officer, Chartbeat, United States

Jill Nicholson

3:45 p.m.-5:15 p.m.

While adding digital subscribers, this newspaper publisher specialising in metropolitan titles achieved a 50/50 balance between audience and ad revenues.

300 W. 57th Street

Senior Vice President, Content Strategy and Innovation, Hearst, United States

Patty Michalski

Chief Marketing Officer, Hearst, United States

Mark Campbell

5:15 p.m.-5:45 p.m.
Group walk to Westin Times Square (14 minutes)


May 23

8:00 a.m.-8:30 a.m.
Meet in Westin Times Square lobby for departure

Westin Times Square Hotel
270 West 43rd Street
Lower Lobby

8:30 a.m.-9:30 a.m.
Bus transfer to Semafor
9:30 a.m.-10:30 a.m.

Semafor is a global news site launched in 2022 by Justin Smith, former CEO of Bloomberg, and Ben Smith, former media columnist at New York Times. Ben will provide his perspective on media trends.

Co-Chief Executive Director, Editor-in-Chief, Semafor, United States

Ben Smith

Head of Product, Semafor, United States

Kellen Henry

Head of Video, Semafor, United States

Joe Posner

10:30 a.m.-11:00 a.m.
Bus to Piano
11:00 a.m.-1:00 p.m.

Capturing real-time data to deliver personalised customer experiences at scale.

873 Broadway
Sixth Floor

Senior Vice President Strategy, Piano

Michael Silberman

1:00 p.m.-2:00 p.m.

The Arena Group is growing such iconic brands as Sports Illustrated, Parade and The Street with a comprehensive technology stack that manages content creation and ad optimisation while collecting valuable business intelligence.

Arena Group
873 Broadway
Sixth Floor

Senior Vice President, General Manager of Lifestyle Group, The Arena Group, United States

Miles Stiverson

2:00 p.m.-2:45 p.m.
Bus to Google
2:45 p.m.-4:45 p.m.

Learn what's next from the news, search, and advertising powerhouse of the Internet.

111 8th Avenue

News Partnerships Lead, Google, United States

Robbie Brown

Director, News Partnerships, Google, United States

Ben Monnie

Strategic Partner Manager, News, YouTube, United States

Kourtney Bitterly

Head of Global News Product Partnerships, Google, United States

Genevieve Brennan

4:45 p.m.-5:45 p.m.
Bus to Westin Times Square

Study Tour Leader

Alan Mutter

Alan Mutter Photo

INMA’s popular World Congress study tours are organised and executed by Alan D. Mutter, an international media consultant who started his career as a journalist but morphed into a Silicon Valley CEO. Alan has spent the last 20 years advising global media companies on strategies that will help them thrive in the ever-evolving digital ecosystem.