Red Study Tour Agenda

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May 22

7:45 a.m.-8:45 a.m.
Study Tour registration, welcome coffee, and executive briefing

Join INMA at the Westin Times Square for your registration credentials and welcome coffee. After meeting with colleagues, be briefed on the New York media scene – the perfect overview before your study tour.

Westin Times Square Hotel
270 West 43rd Street
Gershwin Ballroom, Fourth Floor

CEO, Digital Content Next, United States

Jason Kint

Consultant, United States

Alan D. Mutter

Programming and Events Director, INMA, Germany

Ioana Straeter


Digital Platform Initiative Lead, INMA, Australia

Robert Whitehead

Executive Director and Chief Executive Officer, INMA, United States

Earl J. Wilkinson

8:45 a.m.-9:15 a.m.
Group walk to The New York Times

After the executive briefing, the Red Study Tour will depart the Westin Times Square’s ground-level for a five-minute walk to The New York Times. Bring your INMA badge, comfortable shoes, a government-issued ID, and proof of COVID vaccination. Just to be safe: pack a mask.

9:15 a.m.-12:15 p.m.

A growing array of titles powered the world's top news brand to more than 9 million digital subscriptions. Get a briefing on their work with subscriptions, product, data, and more.

The New York Times
620 8th Avenue

12:15 p.m.-12:45 p.m.
Bus transfer to Gannett | USA Today Network
12:45 p.m.-2:00 p.m.

The Gannett | USA Today Network is the world’s largest newspaper company with 200+ titles across the United States. Learn more about its digital content network, product-focused initiatives, video, and more.

USA Today Network
1675 Broadway
25th Floor

2:00 p.m.-2:30 p.m.
Bus transfer to Hearst
2:30 p.m.-3:45 p.m.

Get lessons on attracting and retaining audiences from this widely used analytics platform.

Chartbeat @ Hearst
300 W 57th Street

3:45 p.m.-5:15 p.m.

While adding digital subscribers, this newspaper publisher specialising in metropolitan titles achieved a 50/50 balance between audience and ad revenues.

300 W. 57th Street

5:15 p.m.-5:45 p.m.
Bus transfer to Westin Times Square


May 23

8:00 a.m.-8:30 a.m.
Meet in Westin Times Square lobby for departure

Westin Times Square Hotel
270 West 43rd Street
Lower Lobby

8:30 a.m.-9:30 a.m.
Bus transfer to Semafor
9:30 a.m.-10:30 a.m.

Semafor is a global news site launched in 2022 by Justin Smith, former CEO of Bloomberg, and Ben Smith, former media columnist at New York Times. Ben will provide his perspective on media trends.

132 Mulberry Street

10:30 a.m.-11:00 a.m.
Bus to Piano
11:00 a.m.-1:00 p.m.

Capturing real-time data to deliver personalised customer experiences at scale.

873 Broadway
Sixth Floor

1:00 p.m.-2:00 p.m.

Presentation by Arena Group

The Arena Group is growing such iconic brands as Sports Illustrated, Parade and The Street with a comprehensive technology stack that manages content creation and ad optimisation while collecting valuable business intelligence.

Arena Group
873 Broadway
Sixth Floor

2:00 p.m.-2:45 p.m.
Bus to Google
2:45 p.m.-4:45 p.m.

Learn what's next from the news, search, and advertising powerhouse of the Internet.

111 8th Avenue

4:45 p.m.-5:45 p.m.
Bus to Westin Times Square

Study Tour Leader

Alan Mutter

Alan Mutter Photo

INMA’s popular World Congress study tours are organised and executed by Alan Mutter, an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism. A newspaper editor turned Silicon Valley start-up CEO, Alan knows the trends and nuances behind the trends impacting traditional media in the emerging Digital Age.