We proved journalism is worth paying for and we are now scaling that idea. In fact, we are in the fastest growing business in news media. When we meet, magic happens. Join us in person again.




What we will cover in Stockholm

Connect with news media industry leaders, peers, experts, and partners

Learn latest insights and best practices on subscriber acquisition, retention, and monetisation

Benchmark your performance, find gaps, and opportunities for growth

Join the community of innovators, share ideas, and inspire change back at home

The world’s largest event focused on digital news subscription growth

Let’s meet in person again at the world’s largest event focused on digital news subscription growth: two-day leaders’ summit (March 9-10) + full day of practical workshops (March 8) + optional two-day VIP study tour (March 6-7 – sold out as of February 6).

Winning and keeping subscribers is both art and science. Here is how we curate this summit to deliver unbeatable value for your time and money:

  • With lessons from the media subscription pioneers, we help accelerate your growth and avoid costly mistakes.
  • We scout the world for innovations, so we can inform leaders about what works, what is new and what is next.
  • We sift through the latest research and data, so we can distill insights, benchmarks and evidence-based advice.
  • We invite world-class experts and partners to offer guidance on subscription strategy, tactics, data, technology and operations.

The biggest benefit of this summit though is networking, and we can’t wait to meet you again in person. Let’s chat during extended breaks. Let’s have lunch together. Let’s do Q&As. Let’s debate during workshops. Let’s mingle at cocktails. You know what? Let’s sneak out and talk in private …

Here’s the magic of the INMA Readers First Initiative community meeting together for the first time since the New York summit in 2020. See you in Stockholm!





Speakers

Christofer Ahlqvist

Christofer Ahlqvist

Editor-in-Chief
Stampen
Sweden


Luis Baena Reig

Luis Baena Reig

Chief Marketing Officer, El Pais
Prisa Media
Spain


Stéphanie Barsch

Stéphanie Barsch

Paid Content Editor and Newsroom Manager
Germany


Nicolas Baumgartner

Nicolas Baumgartner

Product and Pricing Manager
Tamedia
Switzerland


Tomas Bella

Tomas Bella

Chief Digital Officer
Dennik N
Slovakia


Ruth Betz

Ruth Betz

Consultant and Coach
Blue Engine Collaborative
Germany


Oksana Brovko

Oksana Brovko

Chief Executive Officer
Association of Independent Regional Publishers
Ukraine

Cecilia Campbell

Cecilia Campbell

Chief Marketing Officer
United Robots
Sweden

Anna Careborg

Anna Careborg

Chief Executive Officer and Editor-in-Chief
Svenska Dagbladet
Sweden

Sulina Connal

Sulina Connal

Managing Director, News and Books Partnerships, EMEA
Google


Louis Deering

Louis Deering

Vice-President, Digital Subscriptions
MediaNews Group
United States

Angélica Domínguez Martín

Angélica Domínguez Martín

Customer Strategy Director, El Pais
Prisa Noticias
Spain

Lotta Edling

Lotta Edling

Editorial Director
Bonnier News
Sweden


Oli Elliot

Oli Elliot

Head of Data Science
FT Strategies
United Kingdom


Peter Fellman

Peter Fellman

Editor in Chief
Dagens Industri
Sweden


Niklas Forsberg

Niklas Forsberg

Partner Manager
Schibsted
Sweden

Josephine Forssjö

Josephine Forssjö

Content Director Nordics
Acast
Sweden

Nashua Gallagher

Nashua Gallagher

Head of Customer Journey Management
Neue Zuercher Zeitung
Switzerland

Lukas Görög

Lukas Görög

Data Strategist
Die Presse
Austria


Klas Granström

Klas Granström

Editor-in-Chief
Expressen
Sweden


Lou Grasser

Lou Grasser

Director of Marketing and Product
Le Monde
France


Lina Hedenström

Lina Hedenström

Chief Executive Officer
NTM AB
Sweden

Kristin Heimdal

Kristin Heimdal

Country Manager, Norway
PodMe
Norway

Jo Holdaway

Jo Holdaway

Chief Data and Marketing Officer
The Independent
United Kingdom

Morten Holst

Morten Holst

Co-Founder
Innocode
Sweden

Tor Jacobsen

Tor Jacobsen

Senior Vice-President, Consumer and Subscriptions
Schibsted
Norway

Alexander Jamal

Alexander Jamal

Journalist and Co-Founder
NewsAgency Tello
Sweden


Haakon Johansen

Haakon Johansen

Head of Sales
DI2X
Norway


Aled John

Aled John

Deputy Managing Director
FT Strategies
United Kingdom


Jonas Jonsson

Jonas Jonsson

Managing Editor
Dagens Industri
Sweden


Gábor Kardos

Gábor Kardos

Chief Executive Officer
444.hu
Hungary

Mio Kataoka

Mio Kataoka

Product Manager
Nikkei
Japan

Alexander Kreybig

Alexander Kreybig

Director, Strategic Services
Piano
United States

Ted Kudinoff

Ted Kudinoff

Manager Consumer Business
Aftonbladet
Sweden

Aleksander Kutela

Aleksander Kutela

Chief Executive Officer
Ringier Axel Springer
Poland

Trui Lanckriet

Trui Lanckriet

Data and Insights Director
Mediahuis Group
Belgium

Nicolas Larsson

Nicolas Larsson

Chief Commercial Officer
Dagens Nyheter
Sweden

Lionel Lassalle

Lionel Lassalle

Founder and CEO
Cruncho
Sweden

Jan Laurén

Jan Laurén

Co-Founder and Co-Owner
Adeprimo
Sweden

Tobias Lindberg

Tobias Lindberg

Reseacher, Nordicom
Author, Nordic News Media in Global Competition
Sweden

Ana Lobb

Ana Lobb

Head of Publishing and Media, EMEA
Aptitude Software
United Kingdom

Petter Lorentzon

Petter Lorentzon

Manager Consumer Business
Svenska Dagbladet
Sweden


Hanna Månsson

Hanna Månsson

Head of Subscriptions
Stampen
Sweden


Thomas Mattsson

Thomas Mattsson

Senior Advisor
Bonnier News
Sweden


Graham McDougall

Graham McDougall

Head of Subscription Growth, News & Sport
DC Thomson Media
United Kingdom

Koen Meeusen

Koen Meeusen

Sales & Care Director B2C
Mediahuis
Belgium

Emmanuel Naert

Emmanuel Naert

Digital Acceleration Director
Medienhaus Aachen
Luxembourg


Fabio Napoli

Fabio Napoli

Business Digital Director
RCS Media Group
Italy


Amalie Nash

Amalie Nash

Senior Vice President, Local News and Audience Development
Gannett
United States

Olga Nemčanin

Olga Nemčanin

Senior Sales and Strategy Coordinator
smartocto
Serbia

Jenny Nguyen

Jenny Nguyen

Business Development Manager
Cruncho
Sweden


Liesbeth Nizet

Liesbeth Nizet

Managing Director
Mather Economics
SBelgium


Johanna Odlander

Johanna Odlander

Head of Editorial, Expressen Premium
Expressen
Sweden

Will Page

Will Page

Author, Tarzan Economics, and Ex-Chief Economist
Spotify
United Kingdom

Charlotte Parker

Charlotte Parker

Revenue Optimisation Consultant
Aptitude Software
United Kingdom


Jens Pettersson

Jens Pettersson

Head of Editorial Development
NTM
Sweden


Greg Piechota

Greg Piechota

Researcher-in-Residence
INMA
United Kingdom


Sakari Pitkänen

Sakari Pitkänen

Former Chief Editor, Metro
Co-Founder, Localix
Sweden




Jenny Rahm

Jenny Rahm

Managing Director, Nordics
Acast
Sweden

Pia Rehnquist

Pia Rehnquist

Publisher
Bonnier Local News
Sweden

Michael Ribero

Michael Ribero

Chief Subscriptions Officer
The Washington Post
United States

Josefina Rickardt

Josefina Rickardt

Chief Marketing Officer & Head of Consumer Revenues
Expressen
Sweden

Karl Rosander

Karl Rosander

Co-Founder & Chairman
Sesamy
Sweden


Lena K. Samuelsson

Lena K. Samuelsson

Publisher
Aftonbladet
Sweden


Dietmar Schantin

Dietmar Schantin

Principal
IFMS Media
United Kingdom


Martin Schori

Martin Schori

Managing Editorial Director
Aftonbladet
Sweden


Karin Schmidt

Karin Schmidt

Editorial Director
Aftonbladet
Sweden


Roger Scott

Roger Scott

Head of Product
BBC
United Kingdom


Maria Sgromo

Maria Sgromo

Head of Subscriptions, Corriere della Sera
RCS Media Group
Italy

Radhika Shukla

Radhika Shukla

Head of Subscription Growth
Times of India
India


Robert Skrob

Robert Skrob

Author, The Retention Point
United States



Miloš Stanić

Miloš Stanić

Senior Sales and Strategy Manager
smartocto Serbia



Agnes Stenbom

Agnes Stenbom

Head
IN/Lab Sweden




Jan Stian

Jan Stian

Project Lead
Bergens Tidende
Norway


Elin Stueland

Elin Stueland

Digital News Editor
Stavanger Aftenblad
Norway


Helena Sund

Helena Sund

Engagement Manager
Expressen
Sweden


Nele Toye

Nele Toye

Chief Revenue Officer, B2C
Medienhaus Aachen
Germany


Måns Ulvestam

Måns Ulvestam

Co-Founder & CEO
Sesamy
Sweden


Emily Villatte

Emily Villatte

CFO
Acast
Sweden


Sonali Verma

Sonali Verma

Business Development Manager,
Sophi.io
Canada


Robert Whitehead

Robert Whitehead

Lead, Digital Platform Initiative
INMA
Australia


Jesse Wilkins

Jesse Wilkins

Senior Growth Manager, Global Reader Revenues
The Guardian
United Kingdom



Peter Wolodarsk

Peter Wolodarski

Editor-in-Chief
Dagens Nyheter
Sweden

Christopher Zippert

Christopher Zippert

Senior Executive 
Forward Publishing
Sweden





Supporters




Register


SOLD OUT

To be placed on a wait list for any possible openings, please contact us at events@inma.org

Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me

Bonnie Nolan

Events Manager
Lake Mills, United States
English
Tel.: +1 608 206 7812

E-Mail me