Charting the digital reader revenue course for news media
Digital transformation roadmap
Keys to audience growth
Managing lifecycle of digital subscriptions
Best practices in retention and pricing
Proven strategies for transformation and growth
The INMA Media Subscriptions Town Hall is the world's largest annual virtual conference focused on strategies and tactics to grow and optimise news media subscriptions.
Every year more than 1,000 news executives and professionals join the live stream to discuss the future of media subscriptions, share ideas, and inspire change.
This two-and-a-half-hour event on November 30 at 10:00 a.m. New York time will cover the latest trends, benchmarks, and best practices in transforming print publications to digital, using data and analytics to increase audience and subscribers, managing the entire subscription lifecycle, and optimising retention and pricing.
Keynote speaker David Rogers, a professor at Columbia Business School and author of “The Digital Transformation Playbook”, will share an innovative framework on mapping out a digital roadmap.
Greg Piechota, researcher-in-residence at INMA, will moderate panel discussions featuring case studies, insights from subscription executives worldwide, experts from Mather Economics, and INMA analysts.
Keynote Speaker
Prof. David Rogers
Author, Digital Transformation PlaybookColumbia Business School, United States
Speakers
Kaisa Aalto
Subscription Business Owner
Helsingin Sanomat
Finland
Andreas Ahlden
Head of Marketing and Paid Content
Nordwest Mediengruppe
Germany
Josua Diggelmann
Head of Subscription Management
Tamedia
Switzerland
Pete Doucette
Global Consulting Lead and Senior Manager
Mather Economics
United States
Hanne Hendrikx
Manager, Customer Retention
Mediahuis
Belgium
Max Holscher
Member of the Chief Editors Board
Nordwest-Zeitung
Germany
Koen Meeusen
Sales Director, B2C
Mediahuis
Belgium
Greg Piechota
Readers First Initiative Lead
INMA
United Kingdom
Patrick Tornabene
Chief Consumer Officer
Newsday
United States
Moderated by
Greg Piechota
Lead, Readers First InitiativeInternational News Media Association (INMA)
What the Town Hall will cover
How do you assess your current digital maturity and map out a transformation roadmap? What are the key steps and milestones?
What strategies work at early versus mature stages of a subscription program and market development? How to benchmark progress?
What data and metrics are imperative to monitor to grow digital audience and subscribers? How can you use analytics to optimise conversion funnels?
When is it effective to offer discounted trial subscriptions versus premium pricing plans? What creative price bundling works?
How can you reduce churn and increase retention across subscription plans? What tactics reduce cancellations at different lifecycle stages?
How do you assess your current digital maturity and map out a transformation roadmap? What are the key steps and milestones?
What strategies work at early versus mature stages of a subscription program and market development? How to benchmark progress?
What data and metrics are imperative to monitor to grow digital audience and subscribers? How can you use analytics to optimise conversion funnels?
When is it effective to offer discounted trial subscriptions versus premium pricing plans? What creative price bundling works?
How can you reduce churn and increase retention across subscription plans? What tactics reduce cancellations at different lifecycle stages?
About the Town Hall
Date
Thursday 30 November
Time
10:00 a.m. - 12.30 p.m. New York time (3:00 p.m. - 5:30 p.m. London time)
Registration fee
Free
What you receive:
Livestream on 30 November
Recording of Town Hall
All Town Hall presentations
Date
Thursday 30 November
Time
10:00 a.m. - 12.30 p.m. New York time (3:00 p.m. - 5:30 p.m. London time)
Registration fee
Free
What you receive:
Livestream on 30 November
Recording of Town Hall
All Town Hall presentations
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